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AM: email marketing; opt-in or out?

To:     "''" <>
Subject:     AM: email marketing; opt-in or out?
From:     Mitch Arnowitz <>
Date:     Mon, 9 Jun 1997 10:56:04 -0400

Seems everywhere you look these days, marketers are talking
about email response rates. Regionally, the Netpreneur Program
<> has had much marketing success via email.

Concerning response and responsible emailing; do you think its 
appropriate to have an "opt in" policy regarding email? In other words, 
people have to tell you they want email before its sent. 
A well known service: <> currently uses
a 100% opt-in policy.

BTW, the Netpreneur Program has been successful in identifying friends 
of the program that post to various regional lists, helping response 

Mitch Arnowitz <>
Business Development 
The Netpreneur Program  
1801 Robert Fulton Dr., Suite 550
Reston, VA 20191
v 703.620.8971


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