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AM: email marketing; opt-in or out?

To:     "'ad-market@netpreneur.org'" <ad-market@netpreneur.org>
Subject:     AM: email marketing; opt-in or out?
From:     Mitch Arnowitz <marnowitz@morino.org>
Date:     Mon, 9 Jun 1997 10:56:04 -0400

Seems everywhere you look these days, marketers are talking
about email response rates. Regionally, the Netpreneur Program
<http://netpreneur.org> has had much marketing success via email.

Concerning response and responsible emailing; do you think its 
appropriate to have an "opt in" policy regarding email? In other words, 
people have to tell you they want email before its sent. 
A well known service: <http://postmasterdirect.com> currently uses
a 100% opt-in policy.

BTW, the Netpreneur Program has been successful in identifying friends 
of the program that post to various regional lists, helping response 
rates.

Mitch Arnowitz <marnowitz@morino.org>
Business Development 
The Netpreneur Program  
1801 Robert Fulton Dr., Suite 550
Reston, VA 20191
v 703.620.8971
<http:netpreneur.org>


 


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