AM: email marketing; opt-in or out?
Seems everywhere you look these days, marketers are talking
about email response rates. Regionally, the Netpreneur Program
<http://netpreneur.org> has had much marketing success via email.
Concerning response and responsible emailing; do you think its
appropriate to have an "opt in" policy regarding email? In other words,
people have to tell you they want email before its sent.
A well known service: <http://postmasterdirect.com> currently uses
a 100% opt-in policy.
BTW, the Netpreneur Program has been successful in identifying friends
of the program that post to various regional lists, helping response
Mitch Arnowitz <email@example.com>
The Netpreneur Program
1801 Robert Fulton Dr., Suite 550
Reston, VA 20191