To Netpreneur Exchange HomeTo Discuss 
Main Page

AdMarketing | Funding & Finance | Netpreneur Corner | News Center | Quick Guide | Home

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

RE: AM: email marketing; opt-in or out?

To:     Mitch Arnowitz <>
Subject:     RE: AM: email marketing; opt-in or out?
From:     Ross Stapleton-Gray <>
Date:     Mon, 9 Jun 1997 11:41:37 -0400 (EDT)
cc:     "''" <>

On Mon, 9 Jun 1997, Mitch Arnowitz wrote:

> One alternative to an opt-in policy is opt-out email- in which one 
> has to proactively tell you they don't want email. This process is 
> also known as negative option marketing and is used by lots of 
> successful off-line direct response marketers.

Pardon my paranoia, but my first reaction to seeing a "please reply and
we'll take you off our list" message on spam is to suspect that if I
respond, I'll be put on a list of "known E-mail accounts that have a live
human behind them."  I suspect as much veracity here as I do upon seeing
"not MLM!" and "you'll make $200,000 this year!"

Ross Stapleton-Gray                     TeleDiplomacy, Inc.                    2503 Columbia Pike, Suite 118
Director, Electronic Embassy Program    Arlington VA 22204                  +1 703 685-5197 / 5257 fax

AdMarketing | Funding & Finance | Netpreneur Corner
News Center | Quick Guide | Home

By using this site, you signify your agreement to all terms, conditions, 
and notices contained or referenced in the Netpreneur Access Agreement
If you do not agree to these terms, please do not use this site. Our privacy policy.
Content copyright 1996-2016 Morino Institute. All rights reserved.

Morino Institute