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FW: AM: email marketing; opt-in or out?

To:     "''" <>
Subject:     FW: AM: email marketing; opt-in or out?
From:     Mitch Arnowitz <>
Date:     Mon, 9 Jun 1997 11:56:50 -0400

From: 	Ann  Shack[]
Sent: 	Monday, June 09, 1997 6:54 AM
To: 	Mitch Arnowitz
Subject: 	Re: AM: email marketing; opt-in or out?

-- [ From: Ann Shack * EMC.Ver #2.3 ] --

Agree - I get too many e-mails to add junk mail to my reading list. Already I
have received requests for "viewing" of sex photos and other undesireables. In
my case, I prefer to sign up for my information.

Ann Shack
MAPSYS Incorporated

 -------- REPLY, Original message follows --------

Date: Monday, 09-Jun-97 10:02 AM

From: Mitch Arnowitz           \ Internet:    (
From: Mitch Arnowitz           \ Internet:    (
To:   "''" \ Internet:    (

Subject: AM: email marketing; opt-in or out?

Seems everywhere you look these days, marketers are talking about email
response rates. Regionally, the Netpreneur Program <> has
had much marketing success via email.

Concerning response and responsible emailing; do you think its 
appropriate to have an "opt in" policy regarding email? In other words, 
people have to tell you they want email before its sent. 
A well known service: <> currently uses
a 100% opt-in policy.

BTW, the Netpreneur Program has been successful in identifying friends  of the
program that post to various regional lists, helping response  rates.

Mitch Arnowitz <>
Business Development 
The Netpreneur Program  
1801 Robert Fulton Dr., Suite 550
Reston, VA 20191
v 703.620.8971


-------- REPLY, End of original message --------

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