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AM: FW: Pricing suggestions

To:     <>
Subject:     AM: FW: Pricing suggestions
From:     "Mitch Arnowitz" <>
Date:     Wed, 11 Jun 1997 23:28:27 -0400

Mark Modica <> writes: 

> In addition to the answer Mitch has given (which is excellent considering
>the broad info), I would suggest that Ann takes a stab at the business
> She needs to project the potential market for each of her revenue streams
> (not an easy task but there is market research being done to support some
> assumptions) and see how this project fits into her plan. Market share
and revenue
> growth  is more important than profit in most fast growth models, but
this is in 
> direct conflict with cash flow considerations. Bootstrap, bootstrap, 
> bootstrap. VC$ is given when the market is large enough, the margins are
> high enough and the mgmt team and product are in a leadership position.
> are not concerned so much about short term profit. 

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