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AM: FW: Pricing suggestions

To:     <>
Subject:     AM: FW: Pricing suggestions
From:     "Mitch Arnowitz" <>
Date:     Wed, 11 Jun 1997 23:31:40 -0400

Mark Modica <> writes: 

> In addition to the answer Mitch has given (which is excellent considering
> the broad info), I would suggest that Ann takes a stab at the business
> model. She needs to project the potential market for each of her revenue
> streams (not an easy task but there is market research being done to
> support some assumptions) and see how this project fits into her plan.
> Market share and revenue growth  is more important than profit in most
> fast growth models, but this is in  direct conflict with cash flow
> considerations. Bootstrap, bootstrap, bootstrap. VC$ is given when the
market is large
> enough, the margins are high enough and the mgmt team and product are in
> a leadership position. They are not concerned so much about short term

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