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To:     "''" <>
Subject:     AM: FYI
From:     Mitch Arnowitz <>
Date:     Mon, 11 Aug 1997 11:46:07 -0400


*The following comes complements of EXPOSURE - 
Internet Advertising & Marketing News 

---------[ Pool Store Dives Into the Web and Finds Success ]------

While industry pundits spin exotic theories about how to make the
Internet pay, and Fortune 500 companies shovel millions of dollars
into the furnace of Web site development, small entrepreneurs
are creating winning formulas by trial, error, and common sense. 

Dan Harrison operated a booming pool and hot tub store on Long
Island in the palmy days of the Reagan era, but closed up shop in
1991 during a recession so deep that "you couldn't sell water to a
fish." Today he could afford to have a store again, but instead
pulls down $5,000 to $6,000 a week selling aftermarket
products--chemicals, pool covers, pump replacement parts,
inflatable dolphins, and whatnot--over a 400-page Web site
designed and maintained by himself and his employees. 

Full Story >> WebWeek 

*For those that haven't seen this week's issue of Business Week, its
a keeper, with a special section on Silicon Valley. You can find this 
weeks issue at:

*I had occasion to check out Adweek's advertising community, located
on There is lots of homegrown information here, most with 
a consumer flair. Its worth a quick scan, you can find the community at:

Also, there is a great VISA promotion currently running in the 
advertising neighborhood.

*Lastly, for a quick laugh in August, check out Larry Chase's:
Larry's Lighter Side of Web Advertising, found at:

Larry is knowledgeable in the world of online advertising and runs the Web
Digest For Marketers site <<>>-

Mitch Arnowitz
Business Development- PKW Netpreneur Program
Netpreneur Advertising/Marketing Discussion Group

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