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AM: "Forty million smackers to tell New York knuckleheads.."

Subject:     AM: "Forty million smackers to tell New York knuckleheads.."
From:     Mitch Arnowitz <>
Date:     Thu, 11 Sep 1997 07:56:47 -0400


Wanted to get the following off to you, abit dated but still funny... 
This comes courtesy of The Internet Advertising Report, found at:
Color Your Site Interesting--Please 

[August 21] Some interesting commentary on the use of color as a
promotional vehicle on Web sites appears in a ClickZ 
<> article by Rob Frankel, principal at the
Frankel-Anderson ad agency. 

He expresses amazement that ABC TV reportedly paid a consultant $40
million to tell it that black letters on a yellow background 
really stand out. 

"Are you and I in the wrong business or not?" he writes. "Forty million 
smackers to tell some New York knuckleheads what the lowly bumble bee 
has known for years: black on yellow is high contrast and certainly 
attracts attention--if not other bumble bees." 

He goes on to say that "color is REALLY important when it comes to
marketing, identity, advertising and Web design. It helps determine your
corporate personality and very often, the rate at which your message is
assimilated and comprehended by your viewers." 

Various examples of difficult to read color combinations are given 
including blue type on a black background and even worse, cyan on 
gray. If you occasionally think your graphic designers are off the 
wall, it's an interesting piece to check out. After all, the longer 
people hang out at your Web site, the more likely they are to click 
on an ad banner. 

Mitch Arnowitz
Business Development
PKW Netpreneur Program

Mitch Arnowitz
Business Development
PKW Netpreneur Program

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