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AM: * BarnesandNoble gets in trouble?,'s new ad & another local netpreneur...

To:     "''" <>
Subject:     AM: * BarnesandNoble gets in trouble?,'s new ad & another local netpreneur...
From:     Mitch Arnowitz <>
Date:     Tue, 16 Sep 1997 09:06:26 -0400


Check out the new splash page advertisement and technology from
a rather large, local netpreneur; Discovery Online at:

The following 2 notes come courtesy of ad age's interactive
daily, found at:

Online publishers face heat over book deal

Online publishers faced criticism this week over a potential conflict
of interest between editorial and advertising. On Sept. 9,
launched an Affiliate Network program, under which its 40-plus members are
paid a commission on book sales generated through links from their Web 
Charter members include Time Inc. New Media, USA Today Online, Knight-
Ridder New Media, CNN Interactive and other online publishers.

Analyst Gary Arlen, president of Arlen Communications, said: "This kind
of deal does start to sully the reputation of a separate church and state
in journalism." He said this is just the beginning of online content 
being accused of allowing advertising to cross the line separating it from

The New York Times Electronic Media Co., which is not part of the affiliate
program, has a separate, similar deal with "In order
for us to generate any revenue at all, we have to be a little more flexible 
our advertising," said Martin Nisenholtz, president of The New York Times
Electronic Media Co.

* Note mention of local netpreneur, Emaginet here:

Two new online promotion services, Emaginet and Netcentives, will launch
in the coming weeks

Emaginet allows users to select what types of "e-centive" promotions
they would like to receive in categories such as computers, travel
and automotive.

Sponsors, which have yet to be announced, must buy Emaginet's server
for $10,000 and pay a portion of transaction fees. Netcentives declined to
disclose details of its network, called ClickRewards, beyond that it plans
to emphasize a model such as frequent-flier miles.

AdOne Presents at Red Herring's Web Market East

September 15, 1997

NEW YORK, Sept. 15 /PRNewswire/ -- Brendan Burns, chief financial officer
and co-founder of AdOne Classified Network (, presented
today at Red Herring's Web Market East Conference being held in New York
City, September 15-16. Some 500 publications across the country have chosen
AdOne for their online classified solutions.

Publications using AdOne solutions include The Albuquerque Journal,
The Spokesman-Review, Spokane, WA, The Lancaster Newspapers, Lancaster,
PA, The Press Democrat, Santa Rosa, CA and the Fayetteville Observer-Times, 
Fayetteville, NC. A closely-held, venture-backed firm, AdOne is based in 
heart of New York City's Silicon Alley, with regional offices in Atlanta, 
Dallas-Ft. Worth, and San Francisco. For more information, contact AdOne
at 800-555-4231 or SOURCE AdOne Classified Network
Mitch Arnowitz      Advertising/Marketing Discussion 
Business Development
PKW Netpreneur Program 	               v 703.620.8971                                   f 703.620.4102

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