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AM: more Barnes & Noble talk

To:     "''" <>
Subject:     AM: more Barnes & Noble talk
From:     Mitch Arnowitz <>
Date:     Wed, 17 Sep 1997 10:37:58 -0400

On Barnes and Noble, Chris Bertchie <> continued:

> I don't see the problem with the bookstore concept, but I'm appalled 
> by the blurring (no, make that obliteration) of the line between editorial
> and advertising on some sites.  For example, Sara Dirks, the editor
> of Dental Bytes, states that part of their success as an advertising-
> supported site (is that) "Instead of banners, we do what we call a
> "third party promo". If you take a look at Dental Bytes, it's hard to
> figure out where the ads are ...yet 25% of the hyperlinks are
> ads....."

> Chris Bertchie, Advertising Director
> 214 Massachusetts Avenue, N.E.
> Washington, DC  20002
> Phone: 202-608-6019  Fax: 202-544-7330
> Email:

> The democratic process gets wired at!


To me, there are worlds of difference between a NY Times or CNN 
(announced B/N partners) and (value, branding...). 
IMHO offers little value. I wouldn't call what dentalbytes
.com does an objective product review, but rather a sell or collateral piece 
for sponsoring companies. Advertising or sponsorship isn't part of the site,
it is the site. 

I do agree there is value in the B/N program. We all know one of the areas 
of promise and profitability here is commerce. Allowing targeted consumers 
to transact at a fraction of the cost has "always" been a point of difference
& holds much hope for marketers. Integrity here is tied to the presentation. 
Thoughts anyone? 

Mitch Arnowitz      Advertising/Marketing Discussion Group
Business Development
PKW Netpreneur Program 	               v 703.620.8971                                   f 703.620.4102

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