AM: more Barnes & Noble talk
On Barnes and Noble, Chris Bertchie <townhall.com> continued:
> I don't see the problem with the bookstore concept, but I'm appalled
> by the blurring (no, make that obliteration) of the line between editorial
> and advertising on some sites. For example, Sara Dirks, the editor
> of Dental Bytes, states that part of their success as an advertising-
> supported site (is that) "Instead of banners, we do what we call a
> "third party promo". If you take a look at Dental Bytes, it's hard to
> figure out where the ads are ...yet 25% of the hyperlinks are
> Chris Bertchie, Advertising Director
> TOWN HALL (townhall.com)
> 214 Massachusetts Avenue, N.E.
> Washington, DC 20002
> Phone: 202-608-6019 Fax: 202-544-7330
> Email: firstname.lastname@example.org
> The democratic process gets wired at townhall.com!
To me, there are worlds of difference between a NY Times or CNN
(announced B/N partners) and dentalbytes.com (value, branding...).
IMHO dentalbytes.com offers little value. I wouldn't call what dentalbytes
.com does an objective product review, but rather a sell or collateral piece
for sponsoring companies. Advertising or sponsorship isn't part of the site,
it is the site.
I do agree there is value in the B/N program. We all know one of the areas
of promise and profitability here is commerce. Allowing targeted consumers
to transact at a fraction of the cost has "always" been a point of difference
& holds much hope for marketers. Integrity here is tied to the presentation.
Mitch Arnowitz email@example.com Advertising/Marketing Discussion Group
Business Development http://netpreneur.org/connect/am
PKW Netpreneur Program v 703.620.8971
http://netpreneur.org f 703.620.4102