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AM: * more AdFinity, PowerAgent, Slate goes AOL, American Greetings has a Birthday

To:     "'ad-market@netpreneur.org'" <ad-market@netpreneur.org>
Subject:     AM: * more AdFinity, PowerAgent, Slate goes AOL, American Greetings has a Birthday
From:     Mitch Arnowitz <marnowitz@morino.org>
Date:     Wed, 17 Sep 1997 17:46:01 -0400

Folks-

Check out the IAB Task Force Member List at the end of today's
post. I have had several requests from people & sites that are searching
for ad rep firms. The IAB list doesn't include complete contact information 

but does give a nice, current overview of the new media landscape, and its
players-

Mitch
===============================================================

* more good news about a local netpreneur; Intelligent Interactions

NetChannel taps Adfinity's targeting software

Intellignet Interactions announced Monday that NetChannel, a Web-based
TV service, is using its Adfinity software to deliver targeted advertising 
to viewers. NetChannel is using Adfinity to target users based on 
interests, responses,
as well as geographic and demographic characteristics. Ads will be targeted 

to viewers in TV and on the Web.
===============================================================

* In response to Andrew Forbes recent post to the group on the PowerAgent
situation, ad age interactive daily
<http://adage.com/interactive/daily/index.html.> reports the following:

PowerAgent alive, not yet secure

In a Sept. 15 meeting to resolve a funding crisis, PowerAgent's board and
investor group tentatively agreed to continue financing the venture, though 
the company's fate isn't yet secure, said its president, David Carlick.
"The board and investors have instructed me that we have an agreement in
principle to fund the company on an aggressive basis, which is at the high 
end
of the numbers we've been talking about," said Mr. Carlick. In an earlier 
interview,
Mr. Carlick told Advertising Age the company was seeking a third round of 
venture financing for $20 million, in accordance with its business plan.

Mr. Carlick surprised industry observers by appealing to a Silicon Valley
investors conference last week for urgent investment at "distressed prices" 

after the original investment team balked at the new round of funding.
The company, which aims to target ads to consumers who sign up for special 
promotions, publicly debuted only five weeks ago and is a month away from
launching commercial service.
===============================================================

Individual Investor Group Announces Initial Sponsorship Agreements For Its
Individual Investor Online Web Site

Business Wire - September 16, 1997 NEW YORK--(BUSINESS WIRE)--

Agreements to Add Approximately $1 Million in Sales

Individual Investor Group, Inc. (Nasdaq National Market: INDI) today 
announced initial sponsorship agreements approaching $1,000,000 with Datek 
Online, Wit Capital and
Telechart 2000 for its online product Individual Investor Online 
(http://www.iionline.com).
These agreements allow the sponsoring companies to occupy premium positions 
within
the site, such as stock quotations, Trading Floor and Personal Portfolio, 
that best match their target audiences.

The agreements were brokered by DoubleClick, the leading Internet 
advertising.
Launched in May, 1997, Individual Investor Online is the companion site to 
Individual
 Investor magazine -- one of ten Hot "Up-and-Comer" consumer publications 
according to Adweek.

CONTACT:  Individual Investor Group, Inc. Scot Rosenblum, CFO (212) 
843-2799
===============================================================

Slate Magazine to Become Anchor Tenant on AOL

PR Newswire - September 16, 1997

Microsoft's Web Magazine to Have Continuous Presence on Revamped
Newsstand Within AOL News Channel

REDMOND, Wash., and DULLES, Va., Sept. 16 /PRNewswire/ -- The Slate(TM),
interactive magazine of news, politics and culture (http://www.slate.com/) 
and
America Online Inc. (AOL) today announced an agreement in which Slate will
become an anchor tenant on AOL's upcoming, revamped News Channel Newsstand.
As part of the one-year agreement, Slate will have a continuous presence on
AOL's Newsstand, increasing distribution of Slate content by reaching AOL's
worldwide audience of over 9 million members.

SOURCE  Microsoft Corp.
===============================================================

American Greetings Web Site Celebrates First Birthday

PR Newswire - September 16, 1997

On-Line Shoppers get FREE postage when sending greeting cards from
www.americangreetings.com

CLEVELAND, Ohio, Sept. 16 /PRNewswire/ -- American Greetings Corporation
(Nasdaq: AGREA), the company that helps millions of people celebrate 
birthdays
each year, is about to celebrate a birthday of its own.  This month marks 
the
first birthday of the company's Web site at www.americangreetings.com.  As
part of the celebration, shoppers will receive free postage (U.S. only) for
every greeting card they send from the site from September 15 through
September 30.

"American Greetings has a 91-year history of delivering social expressions
products through channels that are the most convenient to consumers," said
John Klipfell, American Greetings Senior Vice President of Electronic
Marketing.  "Today the marketplace includes the Internet."

For more information about the Company, visit
http://www.americangreetings.com.
===============================================================

IAB Publishes Guidelines For Measurement of Comparable Online Ad Data; 
Industry Group Announces Endorsement

Business Wire - September 16, 1997

NEW YORK--(BUSINESS WIRE)--September 16--The Internet Advertising Bureau's 
Media Measurement Task Force today published its "Metrics and Methodology" 
document and announced that it received endorsement from CASIE, the 
Coalition for Advertiser Supported Information and Entertainment. The 
document is designed to establish guidelines for the measurement of 
comparable online advertising data across Web sites.

Founded in 1996, the IAB is the first organization exclusively devoted to 
maximizing the use and effectiveness of advertising on the Internet. The 
organization's 200 plus members include leading Internet media companies, 
sales rep organizations, advertising networks, online service providers, 
accounting/audit services, ad management organizations, ad measurement 
services, marketing consultants, research providers, technology providers, 
advertising agencies and national advertisers.

(The IAB measurement guidelines can be viewed at www.iab.net.)
IAB MEDIA MEASUREMENT TASK FORCE MEMBERS:

Celia De Benedetti,
@Home Network
Chris Evans, Accipiter
Tom Dubois, Accrue Software
Philip Werner, Art
Technology Group
Peter Black, BPA Interactive
Kate Everett-Thorp, CNET:
 The Computer Network
Paul Hart, CNET: The
 Computer Network
Tom Hyland, Coopers & Lybrand
Mark Esiri, Cyber Dialogue
Kevin Mabley, Cyber
Dialogue
John Megahed, Discovery
  Communications
Elizabeth Hobby, Discovery
  Communications
Jim Jones, Discovery
  Communications
Teri Shaffer, Ernst & Young
Geoffrey Turner, Ernst & Young
Doug Weaver, Firefly Network, Inc.
Tim Reed, I/Pro
Ariel Polar, I/Pro
Susan Fry, LinkExchange
Bill Tonwsend, Lycos
Robert Kapela, Marketwave
Scott Chalfant, MatchLogic
Scott Moore, MSNBC
David Doyle, Nando.net
Paul Grand, Netcount
James Conaghan, Newspaper
 Association of America
Douglas McFarland, PC Meter
Susan Feigenbaum, Playboy
 Enterprises, Inc
Paul Lewis, Prodigy
Allen Goldberg, Relevant Knowledge
Patrick Brem, Starwave
Rich LeFurgy, Starwave
Todd Sims, Starwave
Stanley Wong, Yahoo
Alan Phillips, ZDNet
Scott Kerr, Ziff Davis Inc.
Jim Manning, Ziff Davis, Inc.

_____________________________________________________________________
Mitch Arnowitz marnowitz@morino.org      Advertising/Marketing Discussion 
Group
Business Development 			  http://netpreneur.org/connect/am
PKW Netpreneur Program 	               v 703.620.8971
http://netpreneur.org                                   f 703.620.4102
_____________________________________________________________________






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