AM: you never know whos watching, CompuServe ad news, Lycos teams with SPA, ITN "takes off"
** Re: "You never know whos watching..."
Did anyone notice Gary Arlen's (of Bethesda) recent post from Argentina,
weighing in on the recent Barnes/Noble conversation and the quote
attributed to him? Stay tuned...
Courtesy of the Inc. Online email Newsletter. For free
Tuesday nights from 8 to 9 pm EST, Inc. Online hosts live chats on America
Online. AOL members, go to keyword: INC to get into the chat area.
Upcoming chats: PR guru Regis McKenna on the age of the never
satisfied customer (9/23); and do-it-yourself marketing (9/30). Inc.
For more info:
CompuServe Creates In-House Advertising Sales Team; New Direct Mail,
Advertising Initiatives Aimed at Increasing Ad Sales
COLUMBUS, Ohio--(BUSINESS WIRE)--Sept. 17, 1997--CompuServe today announced
the creation of an in-house advertising and online commerce sales and
account management team, a new advertising price structure, and a direct
mail and advertising campaign aimed at potential online advertisers.
The marketing campaign will emphasize CSi's loyal, affluent membership
base. "You can't buy loyalty like we have among our members," said Chris
Williams, CompuServe's national sales manager, Interactive Marketing.
CompuServe had earlier worked with SOFTBANK Interactive Marketing, but the
two organizations' focuses have changed slightly in recent months.
CONTACT: CompuServe Carrie Reber, 614/538-4092
Lycos, S.P.A. Challenge All World Wide Web Users To Largest
Treasure Hunt In Lycos CyberSurfari '97
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Sept. 17, 1997--
Online Registration For Interactive Game Begins September 17, Over $100,000
Prizes To Be Awarded in Month-Long Competition
Lycos, Inc., the Personal Internet Guide company and the Software
Publishers Association (SPA) invite consumers to start the Lycos search
engine and register beginning today for the third annual Lycos CyberSurfari
'97 (www.spa.org/cybersurfari). The "edutaining" World Wide Web treasure
hunt is designed to pique the online adventurers' curiosity as they are
propelled into a cyber-journey of knowledge,
education and discovery, giving students, teachers, families and
individuals the opportunity to discover the best the Internet has to offer.
The international Lycos CyberSurfari '97 competition officially kicks off
at 3 p.m. (Eastern Time) on October 21, and runs through 3 p.m. on November
21. This free,
one-month long Internet treasure hunt is open to all individuals, families
and teacher-supervised school teams. The LycosCyberSurfari '97 will also
coincide with October's Computer Learning Month.
CONTACT: Lycos, Inc. Sarah Garnsey, 508-424-0453 email@example.com
Real Estate On-Line and REALTOR.COM Announce Real Estate News
and Information Via a Special Edition of the PointCast Business Network
NEW YORK--(BUSINESS WIRE)--September 17, 1997--Real Estate On-Line, a
specialist in real estate related internet marketing and development, and
REALTOR.COM, the market leading online real estate site, today announced a
new edition of the PointCast(R) Business Network - The PointCast Business
Network Real Estate Insider. This new edition instantaneously broadcasts
in-depth real estate industry news and market information to real estate,
construction and mortgage industry professionals. The PointCast Business
Network Real Estate Insider edition will be available in October as a free
download at www.reol.com, www.REALTOR.COM and www.pointcast.com.
CONTACT: Middleberg + Associates Courtney Darby Janine Savarese
212/888-6610 firstname.lastname@example.org email@example.com
Internet Travel Network's Registered Users Now Top 2.5 Million
PALO ALTO, Calif.--(BUSINESS WIRE)--Sept. 17, 1997--Internet Travel Network
(ITN) (www.itn.net), now has more than 2.5 million registered users
accessing online airline, hotel and car rental reservations.
CONTACT: Internet Travel Network Russ Eisenman, 415/614-6324
Mitch Arnowitz firstname.lastname@example.org Advertising/Marketing Discussion
Business Development http://netpreneur.org/connect/am
PKW Netpreneur Program v 703.620.8971
http://netpreneur.org f 703.620.4102