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AM: you never know whos watching, CompuServe ad news, Lycos teams with SPA, ITN "takes off"

To:     "''" <>
Subject:     AM: you never know whos watching, CompuServe ad news, Lycos teams with SPA, ITN "takes off"
From:     Mitch Arnowitz <>
Date:     Thu, 18 Sep 1997 16:39:00 -0400

** Re: "You never know whos watching..."

Hey Folks-

Did anyone notice Gary Arlen's (of Bethesda) recent post from Argentina,
weighing in on the recent Barnes/Noble conversation and the quote
attributed to him? Stay tuned...

Courtesy of the Inc. Online email Newsletter. For free

Tuesday nights from 8 to 9 pm EST, Inc. Online hosts live chats on America
Online. AOL members, go to keyword: INC to get into the chat area.
Upcoming chats: PR guru Regis McKenna on the age of the never
satisfied customer (9/23); and do-it-yourself marketing (9/30). Inc.
For more info:

CompuServe Creates In-House Advertising Sales Team; New Direct Mail,
Advertising Initiatives Aimed at Increasing Ad Sales

COLUMBUS, Ohio--(BUSINESS WIRE)--Sept. 17, 1997--CompuServe today announced 
the creation of an in-house advertising and online commerce sales and 
account management team, a new advertising price structure, and a direct 
mail and advertising campaign aimed at potential online advertisers.

The marketing campaign will emphasize CSi's loyal, affluent membership 
base. "You can't buy loyalty like we have among our members," said Chris 
Williams, CompuServe's national sales manager, Interactive Marketing. 
CompuServe had earlier worked with SOFTBANK Interactive Marketing, but the 
two organizations' focuses have changed slightly in recent months.

CONTACT:  CompuServe Carrie Reber, 614/538-4092

Lycos, S.P.A. Challenge All World Wide Web Users To Largest
Treasure Hunt In Lycos CyberSurfari '97

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Sept. 17, 1997--

Online Registration For Interactive Game Begins September 17, Over $100,000 
Prizes To Be Awarded in Month-Long Competition

Lycos, Inc., the Personal Internet Guide company and the Software 
Publishers Association (SPA) invite consumers to start the Lycos search 
engine and register beginning today for the third annual Lycos CyberSurfari 
'97 ( The "edutaining" World Wide Web treasure 
hunt is designed to pique the online adventurers' curiosity as they are 
propelled into a cyber-journey of knowledge,
education and discovery, giving students, teachers, families and 
individuals the opportunity to discover the best the Internet has to offer. 

The international Lycos CyberSurfari '97 competition officially kicks off 
at 3 p.m. (Eastern Time) on October 21, and runs through 3 p.m. on November 
21. This free,
one-month long Internet treasure hunt is open to all individuals, families 
and teacher-supervised school teams. The LycosCyberSurfari '97 will also 
coincide with October's Computer Learning Month.

CONTACT: Lycos, Inc. Sarah Garnsey, 508-424-0453

Real Estate On-Line and REALTOR.COM Announce Real Estate News
and Information Via a Special Edition of the PointCast Business Network

NEW YORK--(BUSINESS WIRE)--September 17, 1997--Real Estate On-Line, a 
specialist in real estate related internet marketing and development, and 
REALTOR.COM, the market leading online real estate site, today announced a 
new edition of the PointCast(R) Business Network - The PointCast Business 
Network Real Estate Insider. This new edition instantaneously broadcasts 
in-depth real estate industry news and market information to real estate, 
construction and mortgage industry professionals. The PointCast Business 
Network Real Estate Insider edition will be available in October as a free 
download at, www.REALTOR.COM and

CONTACT: Middleberg + Associates  Courtney Darby Janine Savarese

Internet Travel Network's Registered Users Now Top 2.5 Million

PALO ALTO, Calif.--(BUSINESS WIRE)--Sept. 17, 1997--Internet Travel Network 
(ITN) (, now has more than 2.5 million registered users 
accessing online airline, hotel and car rental reservations.

CONTACT:  Internet Travel Network Russ Eisenman, 415/614-6324

Mitch Arnowitz      Advertising/Marketing Discussion 
Business Development
PKW Netpreneur Program 	               v 703.620.8971                                   f 703.620.4102

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