AM: Sprint gets sued, more good news for local adving...

[Mitch Arnowitz <marnowitz@morino.org>]

Internet Retailer Spree.com Sues Sprint for 'Reverse Domain Name Hijacking'

THORNTON, Penn.--(BUSINESS WIRE)--Sept. 18, 1997--Spree.com is taking 
telecommunications giant Sprint to court, seeking rapid resolution of a 
trademark dispute that is jeopardizing the investment of Internet entrepreneur Mike 
Dever.

"A lot of people, starting with the employees, have invested time and 
energy in helping launch Spree.com. All their effort would be wasted if Sprint 
succeeds," says owner Mike Dever. "And I am especially concerned about the 
thousands of people who have joined Spree.com as our partners. If Sprint succeeds
in hijacking our domain name, those people will also lose."

Spree.com shares up to 40% of its profits with charities, businesses and 
individuals who joined Spree.com as Spree Independent Partners and refer 
shoppers to the site. Spree also builds free web sites for each of its 
partners and provides them with free banners and product links. The 
opportunity to start their own business and share
in the profits would both end if Sprint is successful in tying up the 
domain name.

Visit Spree at http://www.spree.com where it pays to shop.
For a copy of the complaint, please e-mail: ag@esqwire.com .
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PENNYWEB: An Internet Advertising Revolution in the Making!

LOS ANGELES, Sept. 18 /PRNewswire/ -- GTA Interactive, a growing Web
development company based in Los Angeles, California, is giving a new
dimension to online marketing.  With a team of cutting-edge programmers, 
the
French-owned and operated internet company designed and developed a unique
click-through banner program, the PennyWeb Program, which enables 
independent web site operators to direct their visitors to one or more sites of their
choice.

Indeed, the revolution of the PennyWeb program lies not only in the fact 
that highly sophisticated technology is made available to all participants in the 
program, but that it is available, literally, for one penny.

http://www.pennyweb.com
SOURCE  GTA Interactive
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High Demand Seen for Local Online Content, But Market Fragmentation
Threatens Some New Services, FIND/SVP Report Reveals

Local Content Publishers Gear Up for a Fight Over Eyeballs and Ad Revenue

NEW YORK, Sept. 18 /PRNewswire/ -- By 1998, more than 24 million adults
will use the Web to obtain local news, sports and weather, search online
yellow pages and locate community resources, making local content one of 
the fastest growing areas of online demand, according to a definitive new 
market study from FIND/SVP (Nasdaq: FSVP).  The study found that 5l percent 
of Web users already access local information today.

The comprehensive report, "Local Information on the Net: User Demand,
Industry Players, and Marketplace Outlook," includes survey data on 
consumer demand for local Internet content and indepth profiles of more than
100 players in this fast-growing industry.

"Services such as Microsoft's Sidewalk, America Online's Digital City,
CitySearch and literally dozens of others hope to make new businesses out 
of that demand, especially now that many markets have reached a critical mass 
of users," said Peter Krasilovsky, noted industry analyst and report author.

SOURCE  FIND/SVP
CONTACT:  Stuart Gibbel of FIND/SVP, 212-807-2603 or sgibbel@findsvp.com
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_____________________________________________________________________
Mitch Arnowitz marnowitz@morino.org      Advertising/Marketing Discussion 
Group
Business Development 			  http://netpreneur.org/connect/am
PKW Netpreneur Program 	               v 703.620.8971
http://netpreneur.org                                   f 703.620.4102
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