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AM: Snap! is official, (more) auction news, (more) Internet advertising privacy concerns

To:     "'ad-market@netpreneur.org'" <ad-market@netpreneur.org>
Subject:     AM: Snap! is official, (more) auction news, (more) Internet advertising privacy concerns
From:     Mitch Arnowitz <marnowitz@morino.org>
Date:     Tue, 23 Sep 1997 18:07:31 -0400


CNETlaunches AOL rival Snap! Online

SAN FRANCISCO, Sept 22 (Reuter) - CNET Inc, the computer
network, is set to launch on Monday its free Snap! Online
service for consumers, with a bevvy of distribution partners.
Snap! Online, which CNET announced a few months ago, has
been designed to help internet service providers (ISPs) become
more competitive with America Online Inc .
===============================================================

SeaChange Streamlines Ad Delivery With Seamless Connection to Avid Technology's Media 
Composer System

MAYNARD, Mass., Sept. 22 /PRNewswire/ -- SeaChange International, Inc.
(Nasdaq: SEAC), the leader in digital ad insertion, today announced that its
SPOT System can now connect directly to Avid Technology, Inc.'s digital
nonlinear video editing system, Media Composer.  Newly developed serial
digital connectivity enables TV operators to link Avid's editing product with
the SeaChange System to streamline the production and delivery of commercials,
without the time and quality loss due to video tape transfer.

SeaChange can be found on the Internet at: http://www.schange.com.
SOURCE  SeaChange International
===============================================================

B-to-B Internet Auctioning Big, Segal Tells Chicago BMA

CHICAGO, Sept. 22 /PRNewswire/ -- Internet auctioning, especially in the
business-to-business arena, is the next big industry developing on the
Internet, said business marketing expert Richard A. Segal Jr. today during his
address to the Chicago Business Marketing Association.

Segal specifically cited Boston-based FairMarket Inc. as a prime example
of the opportunities that exist in this arena.  FairMarket is a centralized,
open marketplace for sellers and buyers of excess semiconductors and computer
products.  FairMarket's operative model is an auction where sellers of
semiconductors and computer products list excess inventories for sale on
FairMarket's World Wide Web site (www.fairmarket.com).  At regularly scheduled
FairMarket auctions, buyers engage in real-time, open bidding.
    
SOURCE  Hensley Segal Rentschler, Inc.
===============================================================

New Web Advertising System Could Threaten Individuals' Privacy, Inter@ctive 
Week Reports

GARDEN CITY, N.Y.--(BUSINESS WIRE)--Sept. 19, 1997--An attempt to identify 
individual Internet users to Web sites they visit is the latest threat to privacy on 
the Internet, according to articles in today's online edition of Inter@ctive Week 
and the Sept. 22 print edition. According to the Inter@ctive Week reports, a 
system now being marketed to some of the world's largest Internet service 
providers and backed by leading advertising brokers would automatically reveal 
the identities of Internet users when they visit Web sites that feature advertisements 
placed on them by Imgis Inc. of Costa Mesa, Calif. Imgis computers would use 
those identities to match ads with individual consumers' tastes, combing through 
massive marketing databases. 

Though Imgis officials insist they will not keep tabs on where people go in 
cyberspace, privacy advocates worry  that the system will lead to such abuse. 
Officials at the company pledged to respond with a detailed privacy policy 
after Inter@ctive Week reported privacy advocates' concerns. Netcom On-Line 
Communication Services Inc. said it had already rejected the Imgis system on the 
grounds that it posed unacceptable privacy risks. 
_____________________________________________________________________
Mitch Arnowitz marnowitz@morino.org      Advertising/Marketing Discussion Group
Business Development 			  http://netpreneur.org/connect/am
PKW Netpreneur Program 	               v 703.620.8971
http://netpreneur.org                                   f 703.620.4102
_____________________________________________________________________
                                                             


    
    

    




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