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AM: KPMG commissioned report coming from Yoyodyne promotion, local netpreneurs sell ads!

To:     <>
Subject:     AM: KPMG commissioned report coming from Yoyodyne promotion, local netpreneurs sell ads!
From:     "Mitch Arnowitz" <>
Date:     Wed, 8 Oct 1997 13:24:12 -0400

The following comes courtesy of Ad Age, Interactive Articles & Opinions,
found at:

Am Ex online sweepstakes aims to boost Web shopping 
KPMG study 1st to look closely at e-commerce 

by Patricia Riedman 

With American Express as a title sponsor and more than a million visits expected to 300 online merchants, 
Yoyodyne Entertainment calls its EZSpree sweepstakes the largest Internet shopping promotion to date. 
But the real winners could be the online industry next year, when Yoyodyne gives away a study commissioned
by KPMG Peat Marwick that details consumers' shopping behavior in the contest. 

"This is a chance to get something that's very elusive--empirical data of online buyers' behavioral patterns," 
explained J. Douglas Graham, director of electronic commerce at KPMG. "I doubt that any studies have been 
done on this kind of scale." The EZSpree sweepstakes, which runs from Oct. 15 through Jan. 3, awards a 
$100,000 online shopping spree to a contestant who registers his or her e-mail at the EZSpree home page. 
Every time players visit one of the American Express merchants linked to the site, including Omaha Steaks, 
Nobody Beats the Wiz, Reader's Digest Association and Wal-Mart Stores--they receive an additional contest entry. 

Heavy promotions are key to the contest's success, which is why Yoyodyne will be sending e-mails to registered
players twice a week, reminding players about merchandise specials, and promoting American Express and 
the contest's four secondary sponsors: Infoseek Corp., Sprint Corp., U.S. Robotics and WhoWhere?. These 
sponsors either paid cash or barter advertising to be part of the program, said Mr. Shereshewsky. 

Copyright October 1997, Crain Communications Inc. 
Subscribe to Advertising Age.

The following comes courtesy of Wired News, found at:

Saatchi & Saatchi Gets an 'Idea'

Bidding to be reborn as a concept "hothouse," ad agency Saatchi & Saatchi today announced an open 
competition for a US$100,000 Innovation in Communication award in the hopes of rubbing elbows - or, 
one assumes, signing contracts - with fresh-faced multimedia artists, visionaries, and plain old tinkerers.
In testament to its new experimental esprit de corps (and the density of its Rolodexes), the company has 
rounded up a stellar crew of judges for the competition - including performance artist Laurie Anderson, 
astronaut and inventor Buzz Aldrin, author William Gibson, and information architect Richard Saul Wurman. 

The New York open house was also thrown to herald a semantic shift in the company's identity: "Today, 
Saatchi & Saatchi officially drops the words 'advertising agency' from our name," said CEO Roberts said. 
"We're now an ideas company." (By whatever name, Saatchi & Saatchi is one of the world's biggest global 
agencies, with billings of $7 billion and 147 offices in 87 countries.) 

New Online International Trade Center Bookstore; NTIS Assembles a World Class 
Collection from Government and Nonprofits

 SPRINGFIELD, Va., Oct. 3 /PRNewswire/ -- The U.S. Department of Commerce
International Trade Center Bookstore brings together publications from
government and nonprofit organizations. While work begins on their retail
store, opening in April 1998 at the International Trade Center in Washington,
D.C., the Bookstore is already available with online ordering at
If you think your collection should be at the online Bookstore, call
Pat McNutt at 703-487-4811. SOURCE  National Technical Information 
Service CONTACT:  Renee Edwards, Public Affairs Director of the National
Technical Information Service, 703-487-4778, or e-mail

SkyMall's Electronic Commerce Initiative Gains Momentum, Offering Unprecedented Advantages 
For Both Merchants & Consumers

 PHOENIX--(BUSINESS WIRE)--Oct. 3, 1997-- 

SkyMall, Inc. (NASDAQ:SKYM), the largest in-flight catalog company in the United States, officially 
launched another segment of its electronic commerce initiative by going live on the Web with www. The site showcases products offered in SkyMall's print catalog and will serve as the 
foundation for an unprecedented array of electronic distribution channels and incentives, including a 
personal gift shopper program, electronic coupons, and a presence on corporate intranets and Web sites. 
In co-operation with LodgeNet Entertainment the electronic commerce initiative already includes 
interactive shopping on in-room hotel television systems. 

CONTACT:  SkyMall Inc. PAN Communications, Inc.
Christine Aguilera Christina Pandapas/Jeff Young
602/528-3249 978/474-1900

Local Netpreneur News!:

(Great Falls, VA) NextWave Communications has launched an online commerce
site for Stackpole Books to introduce the publisher's featured Fall books
in its Wild Bird Guide series. The site features book excerpts, nature
photographers and the Wild Bird. The books and a free catalog of the
publisher's full line can be ordered online. NextWave will be adding other
featured books in Stackpole's publishing and multimedia lines.

Stackpole Books Online:
NextWave Communications:


MapSys Inc. announced two new advertisers on the AutoPilot Web site. Within
the next few weeks, visitors will be able to find Host Marriott's Travel
Plazas with food service providers including TCBY, Sbarro, Bob's Big Boy)
in New York, New Jersey, Delaware and Maryland. In addition, recreational
vehicle users will be able to purchase the 1998 RV Guide with discount
coupons for truckstop services. Since the site's launch, it has won
numerous awards and produced millions of personalized itineraries.

MapSys AutoPilot:

Mitch Arnowitz      Advertising/Marketing Discussion Group
Business Development
PKW Netpreneur Program 	                   v 703.620.8971                                  f 703.620.4102

AM: Re: Sweepstakes/Online Shopping and PR Firms, Christine Moore

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