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AM: delta's deals, ad spending is UP!, netcreations partners with

To:     <>
Subject:     AM: delta's deals, ad spending is UP!, netcreations partners with
From:     "Mitch Arnowitz" <>
Date:     Mon, 20 Oct 1997 15:57:59 -0400

* In addition to the following Hoovers/Delta deal, check out the 
New York Times/Cybertimes/Delta co-branded area at:
Hoover's Online Delivers Delta Air Lines Unique Branding Opportunity

AUSTIN, Texas, Oct. 15 /PRNewswire/ -- Spotting a new niche for giving
advertisers beyond-the-banner advertising opportunities, Hoover's Inc., the
Internet's leading source of company information, has rolled out a special
program for Delta Air Lines (NYSE: DAL) on Hoover's Online
( ).
The Delta Air Lines Business Traveler Report, developed by Modem Media of
Westport, Conn., is a special advertising section within Hoover's Online.
It combines custom-developed editorial profiles of 15 popular business
destinations serviced by Delta Air Lines, lists of area hotels and a calendar
of seasonal events with links to Hoover's Company Capsules for information on
selected top companies based in each city. 

The following stories come courtsey of Exposure Internet Advertising and Marketing

Copyright 1997 by Adam J. Boettiger, Editor and Publisher -

Ad Spending Up Sharply As Consumer Goods Rally

Online advertising revenue grew 66 percent between the first and second
quarters of this year, with significant gains made in the consumer-goods
business. Those are among the findings of a report based on a survey of
major advertising sites that the Internet Advertising Bureau released last
week. The study, conducted by Coopers & Lybrand's New Media Group,
found that total spending rose to $214.4 million in the quarter ended
June 30, up from $129.5 million in the March quarter. Total spending for the
June quarter in 1996 was $51.9 million.

"These are the strongest results we've seen yet," said Rich LeFurgy,
chairman of the IAB and senior vice president of advertising for ESPN/ABCNews
Internet. The advertising bureau is a trade group whose primary members are
sites that are ad-supported.

Full Story >> WebWeek

Five Basic Measures of Online Advertising

Recently, the Media Management Task Force of the Internet Advertising
Bureau (IAB) published their "Metrics and Methodology" -- voluntary
guidelines for online advertising measurement. Likewise, the Coalition
for Advertiser Supported Information and Entertainment (CASIE) has published
a glossary of Internet marketing terms. These are long, technical and
confusing documents whereas the concepts are pretty straightforward.

There are five basic measures in online advertising: visitor, visit, page view,
ad view, and click.

Full Story >> Web Review
* who says being early to market ISN'T important? is number one in e-commerce. has established itself as the leading Internet retailer and is
the first company to have one million customers. has
customers in over 160 different countries and 4.5 percent of households
across the US accessed the site during the month of August. According
to Media Metrix, has seven and a half times the ratings of
its number one competitor and is the only book seller in the top 500
Web sites.


The following comes courtesy of Ad Age Interactive Daily
* Netcreations, mentioned here, has gotten much press of late with their opt-in email
business: is partnering with NetCreations to help build its circulation by offering free trial
subscriptions to targeted online prospects. This is the first time NetCreations has worked to
generate leads for an online-only publication. subscriptions are $9.95 per month
for full access to the site, plus e-mail Daily Bulletin updates.
Mitch Arnowitz        Advertising/Marketing Discussion Group
Business Development                     
Netpreneur Program                                   v 703.620.8971                                   f 703.620.4102

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