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AM: Business & Marketing Plan On A Napkin!

Subject:     AM: Business & Marketing Plan On A Napkin!
Date:     Tue, 21 Oct 1997 17:04:22 -0500

Here's a novel approach...try it at your next dinner!

ST- Ken Showalter

The Napkin Plan: New Framework For Creating An Internet Marketing Plan For Small
                        And Medium Size Businesses

see it at:

>From the report
"...............What is a "Napkin Plan"?

                 Simply stated, a "Napkin Plan" is a business and marketing plan
                 which you can create on a napkin. It provides brief answers to
                 key questions you need to answer to be successful. It takes
                 advantage of the "80-20" rule: It allows you to gain at least
                 80% of the benefits of business planning with about 20% of the

                 Most business plans are much too complex to be useful as real
                 working tools to achieve success. Most businesses simply create
                 plans which sit on a book shelf (and sometimes keep investors or
                 bankers satisfied). They aren't used on a day-to-day basis by
                 company leaders as working plans to achieve success.........."

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