AM: Cost comparison of advertising mediums
Has anyone seen a recent cost comparison of traditional
advertising mediums? Specifically:
1. What does it cost to reach a 1000 people (CPM) in TV
vs. radio vs. print?
2. How effective is each medium in delivering it's
3. How do these traditional mediums compare with the
4. What effect is the Internet having on advertising
budgets within the Fortune 500?
Thank you in advance for your responses.
- Re: AM: Advertising Media Internet Center (AMIC), Onthenet
- Re: AM: Cost comparison of advertising mediums, Chris Bertchie