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AM: Cost comparison of advertising mediums

To:     "Advertising Marketing Forum" <>
Subject:     AM: Cost comparison of advertising mediums
From:     "Tom White" <>
Date:     Tue, 28 Oct 1997 10:03:41 -0500

Has anyone seen a recent cost comparison of traditional advertising mediums?  Specifically:
1.  What does it cost to reach a 1000 people (CPM) in TV vs. radio vs. print? 
2.  How effective is each medium in delivering it's message? 
3.  How do these traditional mediums compare with the Internet?
4.  What effect is the Internet having on advertising budgets within the Fortune 500? 
Thank you in advance for your responses. 
Tom White
The Sales Channel
Ph: (703) 351-5160
Fax: (703) 351-5161
Re: AM: Advertising Media Internet Center (AMIC), Onthenet
Re: AM: Cost comparison of advertising mediums, Chris Bertchie

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