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Re: AM: Cost comparison of advertising mediums

To:     <>
Subject:     Re: AM: Cost comparison of advertising mediums
From:     "Chris Bertchie" <>
Date:     Tue, 28 Oct 1997 11:04:32 +0000
Comments:     Authenticated sender is <>
Organization:     Town Hall (

RE: AM: Cost comparison of advertising 
Tom White <> asked:
> Has anyone seen a recent cost comparison of traditional advertising mediums?  Specifically:
> 1.  What does it cost to reach a 1000 people (CPM) in TV vs. radio vs. print?  
> 2.  How effective is each medium in delivering it's message?  
> 3.  How do these traditional mediums compare with the Internet?
> 4.  What effect is the Internet having on advertising budgets within the Fortune 500? 
Check out the following info sources for effectiveness and 
comparasion studies, and effect on ad budgets:

< >
On other parts of the IAB site, you'll find additional info.  I 
have recently seen a cost comparison of various media CPMs - but 
can't find it at the moment.  If I do, I'll send it on.

Chris Bertchie, Advertising Director
214 Massachusetts Avenue, N.E.
Washington, DC  20002
Phone: 202-608-6019  Fax: 202-544-7330 
Online Media Kit: < http:/// >

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