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RE: AM: email marketing; opt-in or out?

To:     ad-market
Subject:     RE: AM: email marketing; opt-in or out?
Date:     Fri, 7 Nov 1997 17:31:39 -0500

Actually, I dislike opt-out for a reason not yet mentioned.
Perhaps I'm paranoid, but if I get an unsolicitied email
and do nothing (expect delete it), I can hope that the
marketer will eventually decide my email account
is dead/ unused and stop sending me junk.

If I reply with an "unzubscribe" then they know they've got
a live one and I've just prequalified myself.

Andy Forbes

>-----Original Message-----
>From: Daniel F. Savarese <>
>To: Adv/Mktg <>
>Date: Friday, November 07, 1997 12:43 PM
>Subject: Re: AM: email marketing; opt-in or out? An argument for opt out.
>>>As a marketer and salesman, I like the "opt out" approach because the
>>>default, doing nothing, favors the marketer.  Whenever possible, you
>>>want the burden of action to favor you.
>>Sure, as a marketer and salesman, you're going to like the "opt out"
>>approach.  But from the client perspecitve "opt out" sucks big time.
>>See below.
>>>Of course, if I start receiving 100 or so of these "opt outs" per day,
>>>my opinion of the innocuousness of the Unsubscribe exit task may change
>>>pretty radically.  Then my challenge will be to contain the
>>The problem is that many of us in fact do receive an unmanageable number
>>of "opt outs," maybe not 100 a day, but even one every day is a major pain
>>in the butt.  After being flooded with so many "opt out" messages from
>>different businesses, people become less receptive and even potentially
>>hostile to those businesses.  This is especially the case with
>>business-oriented products.  I will not do business with anyone who engages
>>in hostile marketing.  Today hostile marketing includes "opt out" email
>>advertising because of the level of abuse that has been exercised by
>>so-called spammers.  There's a fine line between "opt out" and "opt in"
>>email, but in general, people I know regard "opt out" email as hostile
>>and "opt in" email as acceptable although perhaps mildly annoying.
>>Daniel F. Savarese       voice: (410) 309-9640        email:
>>ORO, Inc.  "Component software for the Internet."tm

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