Re: AM: Where Should I Advertise?
Bern Solnik wrote:
> I am a music composer in the Washington, DC area and have been expanding my
> business to websites. Beyond music, I now offer expertise in the nuts and
> bolts of adding sound to web pages. Most recently, I have learned how to
> streaming audio that DOES NOT REQUIRE ANY PLUG-IN! I was hoping you >might
suggest effective ways for me to advertise my services, and perhaps guide
>me away from expensive ads that are not likely to produce results.
I agree that you get the word out to advertising and marketing agencies.
Many companies turn to their agencies *first* when they want to develop or
enhance their web sites. Some agencies have in-house web development
expertise; many outsource. Either way, they need to know what capabilities
exist (especially innovative techniques that can "juice" a web site), so they
can recommend them to clients or build them into proposals.
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