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AM: Re: Geographically-local ad brokers?
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Ross Stapleton-Gray writes:
>I'm interested in learning more about companies which may be serving as
>geographically-local banner ad brokers, e.g., selling banner space to
>advertisers wanting to capture eyeballs in a given city, and evaluating
>placements based on their local audiences. I know that there are a number
>of geographically-focused sites, e.g., Yahoo's city sites, or MS's
>Sidewalk, but are any of the ad companies building such practices to serve
>sites more generally?
Ross-
I know you are looking for aggregators, networks here. I did a quick network
search ( http://www.clickz.com/ ) and didn't see anything. Perhaps the following
sources are worth checking out-
* Real Media http://www.realmedia.com/Networks/index.html . Local affiliate
here is The Washington Times, folks from The Times are in our group
* Kelsey Group http://kelseygroup.com - does a good job of pulling together
local (Internet) advertising info. This group also *used* to host the Local
Advertising & Commerce Assn. although I couldn't find them here when I did
a search. Also, check out their guide to yellow pages
http://kelseygroup.com/dir/index.html
* NewsWorks http://www.newsworks.com/ - Newspaper Assn of America's
service. Local affiliate is washingtonpost
* Auction Houses- e.g.: Adbot http://www.adbot.com/ , believe they target
regionally, folks from this company are in our group
* Ad/Marketing Discussion Group Archives-
http://listserv.morino.org/ad-marketing.html
check out our archives, there was a thread in July on this topic;
"AM: regional banner buy"
_____________________________________________________________________
Mitch Arnowitz marnowitz@morino.org Advertising/Marketing Discussion Group
Business Development http://netpreneur.org/connect/am
PKW Netpreneur Program v 703.620.8971
http://netpreneur.org f 703.620.4102
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