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AM: Re: Geographically-local ad brokers?

To:     <>
Subject:     AM: Re: Geographically-local ad brokers?
From:     "Mitch Arnowitz" <>
Date:     Fri, 21 Nov 1997 18:07:29 -0500

Ross Stapleton-Gray writes:

>I'm interested in learning more about companies which may be serving as
>geographically-local banner ad brokers, e.g., selling banner space to
>advertisers wanting to capture eyeballs in a given city, and evaluating
>placements based on their local audiences.  I know that there are a number
>of geographically-focused sites, e.g., Yahoo's city sites, or MS's
>Sidewalk, but are any of the ad companies building such practices to serve
>sites more generally?


I know you are looking for aggregators, networks here. I did a quick network
search ( ) and didn't see anything. Perhaps the following
sources are worth checking out-

* Real Media . Local affiliate
here is The Washington Times, folks from The Times are in our group

* Kelsey Group - does a good job of pulling together
local (Internet) advertising info. This group also *used* to host the Local
Advertising & Commerce Assn. although I couldn't find them here when I did
a search. Also, check out their guide to yellow pages

* NewsWorks - Newspaper Assn of America's
service. Local affiliate is washingtonpost

* Auction Houses- e.g.: Adbot , believe they target
regionally, folks from this company are in our group

* Ad/Marketing Discussion Group Archives-
check out our archives, there was a thread in July on this topic;
"AM: regional banner buy"

Mitch Arnowitz      Advertising/Marketing Discussion Group
Business Development                   
PKW Netpreneur Program                        v 703.620.8971                                 f 703.620.4102

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