|
|
Re: AM: Web based marketing ideas
|
>Does anyone out there have any ideas about the certain types of Web
>content that a prospective graduate student (MBA specifically) would
>probably be interested in, or any ways that could be implemented to
>increase the pool of applicants drawn to this medium.
I am a recent graduate from George Mason's MBA program and participated in
the development of their first Web site. Now, several 'generations' later,
it can be viewed at: http://gbi-sba.gmu.edu/gbi/
You may want to contact someone at GMU and get their insights as to its
effectiveness. If you are a student, put yourself back in the role of
looking for an MBA program to attend.
The company I work for usually puts together Cross-Functional workgroups at
this stage of a project - assessing the audience/needs of a site. People to
consider for such a workgroup would be:
1. Your MBA admissions staff
2. The Dean (if possible)
3. Current MBA students
4. Prospective students (if possible - offer them something for their time)
Put these folks together and you will find your answers.
Good luck!
Shawn Spengler, Business Development Manager
------------------------------------------------------------------------
Voice: 703.385.7182 Clara Vista Corporation
Fax: 703.385.7183 11150 Main St, Suite 505
Email: sspengler@claravista.com Fairfax, VA 22030
Web: http://www.claravista.com/
------------------------------------------------------------------------
Internet {Intranet} Solutions -- The Future is Clear
|