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RE: AM: Web based marketing ideas
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I would echo Shawn's comments. Also, if the university is doing
anything with local businesses -- case studies, mentor programs,
guest lecturers in the classroom, etc., put it on the Web site in
full view. This type of networking makes a big difference. I know
students who were torn between deciding on two or more schools
and chose the one that had the most and strongest business
connections. It makes a difference when it comes to getting relevant
experience and starting the job search.
Penny
>>>>>>>>>>>>>>>>>>>>
Entrepreneurship Services
Netpreneur Program
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From: Shawn Spengler[SMTP:sspengler@claravista.com]
Sent: Monday, November 24, 1997 11:52 AM
To: JMick; ad-market@netpreneur.org
Subject: Re: AM: Web based marketing ideas
>Does anyone out there have any ideas about the certain types of Web
>content that a prospective graduate student (MBA specifically) would
>probably be interested in, or any ways that could be implemented to
>increase the pool of applicants drawn to this medium.
I am a recent graduate from George Mason's MBA program and participated in
the development of their first Web site. Now, several 'generations' later,
it can be viewed at: http://gbi-sba.gmu.edu/gbi/
You may want to contact someone at GMU and get their insights as to its
effectiveness. If you are a student, put yourself back in the role of
looking for an MBA program to attend.
The company I work for usually puts together Cross-Functional workgroups at
this stage of a project - assessing the audience/needs of a site. People to
consider for such a workgroup would be:
1. Your MBA admissions staff
2. The Dean (if possible)
3. Current MBA students
4. Prospective students (if possible - offer them something for their time)
Put these folks together and you will find your answers.
Good luck!
Shawn Spengler, Business Development Manager
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Voice: 703.385.7182 Clara Vista Corporation
Fax: 703.385.7183 11150 Main St, Suite 505
Email: sspengler@claravista.com Fairfax, VA 22030
Web: http://www.claravista.com/
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