AM: Re: RE: Establishing Strategic Partnerships
To add to Fran's comments below, I will briefly address your second question
on marketing/sales contacts at enterprise application software vendors.
As Fran says, most of these organizations have strategic partner programs-
a good place to start.
In terms of regional contacts, I have copied our marketing discussion group on
your post. There is a good chance that someone in the group has approached
PeopleSoft, SAP, etc. & might be able to offer up contacts or insights.
Additionally, I have copied Alex Sharpe, of Answer Think Consulting. Alex has
done an excellent job of building & leveraging relationships with his company's
strategic partners. While Alex may not have specific contacts here, his insights
and advice would be an assist.
Lastly, as a resource, the Northern Virginia Technology Council (NVTC) website
has a general roll-up of regional business development & marketing contacts:
This information, while perhaps not completely relevant to this search, might
come in handy in the future. A word of caution as contacts listed are at a fairly
high level. The list does give phone number and email addresses for many of the
Good luck, let us know how you do!
Mitch Arnowitz firstname.lastname@example.org
PKW Netpreneur Program
>Many of the big players have web sites that provide information about the
>qualifications for and the process to become a strategic partner. You may want
>to invest some time, if you haven't already, checking out each of the vendor's
>web sites that you target as a partner. For example, PeopleSoft has a Software
>Alliance, a Service Alliance and a PeopleSoft Select Middle Market Service
>Alliance established as official partnering programs. They also have a
>Contracting Services Provider Program; however, according to their web site,
>applications for the Contracting Services Provider program are not being
>accepted until after February 1, 1998. For PeopleSoft, check out the
>following link to learn more about and to apply to be a Global Alliance
>Mitch Arnowitz and I are working to map out the strategic partnership contacts
>at major players that are likely to be of interest to netpreneurs. Since we
>have yet to contact the vendors you have mentioned, we do not yet have any
>specific contacts to share with you; however, we would appreciate feedback on
>this topic from our netpreneur community and anything that you learn from your
>efforts in this area.
>Netpreneur Program Investment Services
>On Monday, December 15, 1997 12:30 PM, Mark Milligan
>> My company, The Common, Inc., is an Internet Content Provider (ICP), targeted
>> at the enterprise application software community including the vendors,
>> integrators and customers.
>> I am looking for advice on the best methods of developing strategic
>> partnerships with enterprise application software vendors, e.g., PeopleSoft,
>> SAP, etc. A second question is if anyone knows of contacts within the sales
>> and marketing business units of these companies and if in fact these would be
>> the right people to contact about establishing these relationships?
>> The Common is looking for brand recognition of these vendors and integrators
>> to bring visitors to our advertising-based web site.
>> Any ideas or case studies of how these kind of relationships are begun, and
>> things to watch out for when entering into these agreements? I am sure I
>> have only hit the tip of the iceberg on this topic.
>> Mark Milligan
>> The Common, Inc.