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Re: AM: 12/97 I-World

To:     Paul Albert <paul@routelink.com>
Subject:     Re: AM: 12/97 I-World
From:     Dick Kirsch <dkirsch@erols.com>
Date:     Mon, 15 Dec 1997 20:07:38 -0800
CC:     "ad-market@netpreneur.org" <ad-market@netpreneur.org>
References:     <34943015.C7489628@routelink.com>
Reply-To:     dkirsch@erols.com

Paul Albert wrote:
> 
> Mitch Arnowitz wrote:
> 
> > Take a look at this short piece on Wednesday's Internet World
> session
> > on spamming.  ** Was anyone else in the group at Internet
> World?* *  We'd
> love to hear your
> > observations. Did the show really have less value this year,
> as the
> > trades reported?
> 
> I was at the Sanford Wallace session and found it very
> invigorating.  As easy as it is to see Sanford as a force
> causing great wrong to the Internet and its future, the
> fact is that if Sanford didn't exist, the Internet would create
> him.  It  is just so inexpensive to spam and the companiess
> that decide to do it  have no brand to protect and can only
> gain (it is bottom feeders serving bottom feeders).
> 
> I found the most recent I-World a bit less subtantively
> satisfying
> than past.  The industry has just grown so big, it is hard to
> meaningfully comprehend all that is going on.  The
> booths keep getting slicker and  the come-ons less informative.
> Lots of
> marketing types are being put in charge of things they don't
> understand
> so they just go for the easy hit.
> 
> The product that I felt exemplified the potential of the
> Internet the most
> was Alexa (http://www.alexa.com) which serves as a real time
> context
> sensitive Zagats Guide to Internet sites that synthesizes your
> and everyone
> else's experience to suggest related sites you might
> be interested in.    It was also fun speaking with Brewster
> Kahle, founder
> of Alexa, who also founded Thinking Machines and WAIS Inc.
> BTW, Brewster went out and archived 640,000 sites on
> the Internet and has a database 8 terabytes large.
> 
> I also managed to speak with Kim Polese of Marimba at this
> I-World and
> thanked her for naming "Java" "Java."  Contrary to what Ross
> Stapleton-Gray
> reported, there were at least 8 coffee/esspresso stands out on
> the exhibit hall
> with free coffee.
> 
> I have not missed a spring or winter I-World show for the past
> three years
> and do not plan on missing one in the years to come.  The
> industry changes
> too fast.  If you want to know what is going on in broad sense,
> you need
> to go to I-World.
> 
>  -- Paul Albert, paul@routelink.com
>     President, RouteLink, Inc.
>     Internet-Based Freight Matching - "We Help America Run"
>     (v)703-242-4444 (f)703-242-3998, www.routelink.com


As a vendor in the Microsoft Pavilion I found I-World to be great for
Press but comes up short on meeting the Fortune 1500 clients in the NYC
area.
Majority of people were individual buyers & trinket collectors.

Dick Kirsch
Hilgraeve, Inc
703-620-9089 x50

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