AM: One revenue-generating niche
For those who weren't at the New Media Society event last night, the
speaker from Thomson gave a nice example of a revenue-generating service:
Thomson Real Time Quote (at http://www.thomsonrtq.com). Subscribers to
the (free) service--and I suspect they'd have more if they worked out a
better mechanism for subscribing... you actually have to mail or fax an
agreement to them to keep the exchanges happy, presumably that you won't
commercially resell their numbers--can get stock quotes w/o the 15-minute
delay on, say, Yahoo.
According to the Thomson guy, they pay the exchanges $0.02 for every
quote; they make $0.065 off advertising (banner & otherwise) on every
page. So they net (before calculating in the cost of serving pages, of
course) four and a half cents for every page viewed. Not a bad way to
make a living.
One of the attendees chided Thomson for "serving pablum," and not
"original content." And the Thomson guy himself commented on the (near
zero) utility of a real-time quote to Joe Sixpack. BUT... you can't argue
with success: users want quotes, Thomson is serving 'em, and collecting a
stream of virtual pocket change, day in, and day out.
Ross Stapleton-Gray TeleDiplomacy, Inc.
firstname.lastname@example.org 2503 Columbia Pike, Suite 118
Director, Electronic Embassy Program Arlington VA 22204
http://www.embassy.org +1 703 685-5197 / 5257 fax