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AM: One revenue-generating niche

To:     marketing/advertising discussion group <ad-market@netpreneur.org>
Subject:     AM: One revenue-generating niche
From:     Ross Stapleton-Gray <director@embassy.org>
Date:     Wed, 7 Jan 1998 23:01:33 -0500 (EST)

For those who weren't at the New Media Society event last night, the
speaker from Thomson gave a nice example of a revenue-generating service:
Thomson Real Time Quote (at http://www.thomsonrtq.com).  Subscribers to
the (free) service--and I suspect they'd have more if they worked out a
better mechanism for subscribing... you actually have to mail or fax an
agreement to them to keep the exchanges happy, presumably that you won't
commercially resell their numbers--can get stock quotes w/o the 15-minute
delay on, say, Yahoo.

According to the Thomson guy, they pay the exchanges $0.02 for every
quote; they make $0.065 off advertising (banner & otherwise) on every
page.  So they net (before calculating in the cost of serving pages, of
course) four and a half cents for every page viewed.  Not a bad way to
make a living.

One of the attendees chided Thomson for "serving pablum," and not
"original content."  And the Thomson guy himself commented on the (near
zero) utility of a real-time quote to Joe Sixpack.  BUT... you can't argue
with success: users want quotes, Thomson is serving 'em, and collecting a
stream of virtual pocket change, day in, and day out.

Ross
_____________________________________________________________________
Ross Stapleton-Gray                     TeleDiplomacy, Inc.
director@embassy.org                    2503 Columbia Pike, Suite 118
Director, Electronic Embassy Program    Arlington VA 22204
http://www.embassy.org                  +1 703 685-5197 / 5257 fax


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