AM: Value of user demographics?
I'm working on a business plan, and I'm in the
of refining the revenue numbers. I'm
having a difficult
time deciding on the value of one of the
I'm hoping for some feedback from this
For those of you running web sites and doing ad
What would you be willing to pay for an IP address
user demographics conversion service? In other
if I could provide you with the capability, in real
to "know" the demographics of the surfer behind
IP that is requesting pages from your web server (or ads
from your ad server), what would this be
worth to you?
Note that this service would not require site
cookies, any modifications to your web
site or any action
on the part of the consumer behind
the IP address.
For the web site operators, this service
would also allow
you to develop survey level broadcast style (market
What is this worth on a per surfer per month
Any opinions would be welcome.
- Re: AM: Value of user demographics?, Ross Stapleton-Gray