Re: AM: Value of user demographics?
Expanding on Andrew's question just a bit, I wonder if we couldn't get
some estimates from marketing types as to the relative value of the
various bits of knowledge one can capture. For example, if one can
command X CPM for generic eyeballs, what sort of modifier would there be
if one also knew customers':
1. area code
2. zip code
4. age group
6. professional category
and perhaps how these might modify the value when combined.
Ross Stapleton-Gray TeleDiplomacy, Inc.
firstname.lastname@example.org 2503 Columbia Pike, Suite 118
Director, Electronic Embassy Program Arlington VA 22204
http://www.embassy.org +1 703 685-5197 / 5257 fax
- Re: AM: Value of user demographics?, Brian Alpert