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Re: AM: Value of user demographics?

To:     Adv/Mktg <>
Subject:     Re: AM: Value of user demographics?
From:     Jim Boyd <>
Date:     Thu, 08 Jan 1998 17:02:55 -0500
Organization:     bocaro group, inc.


Just joined the group and was intrigued by this discussion.  In terms of
a longer-term marketing strategy, wouldn't it be valuable to know
particulars of who came to your site (e.g., name, address, phone, email,
age) and target those visitors with a focused sales effort?

I understand the need/desire to target specific types (e.g.,
Communications Equipment Managers), but it is possible someone visiting
a site, who is not in a targeted group, will pass on the information to
someone who is.



Jim Boyd, President
bocaro group, inc.
4008 South 18th Street, Arlington, VA  22204
Phone: 703.486.7916  Fax: 703.486.7978

Re: AM: Value of user demographics?, Brian Alpert

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