Re: AM: Value of user demographics?
Just joined the group and was intrigued by this discussion. In terms of
a longer-term marketing strategy, wouldn't it be valuable to know
particulars of who came to your site (e.g., name, address, phone, email,
age) and target those visitors with a focused sales effort?
I understand the need/desire to target specific types (e.g.,
Communications Equipment Managers), but it is possible someone visiting
a site, who is not in a targeted group, will pass on the information to
someone who is.
Jim Boyd, President
bocaro group, inc.
4008 South 18th Street, Arlington, VA 22204
Phone: 703.486.7916 Fax: 703.486.7978
- Re: AM: Value of user demographics?, Brian Alpert