To Netpreneur Exchange HomeTo Discuss 
Main Page

AdMarketing | Funding & Finance | Netpreneur Corner | News Center | Quick Guide | Home

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: AM: Value of user demographics?

To:     "Andrew Forbes" <>, "Adv/Mktg" <>
Subject:     Re: AM: Value of user demographics?
From:     "Mitch Arnowitz" <>
Date:     Fri, 9 Jan 1998 09:29:24 -0500


This is an interesting conversation, will offer up my 0.02.
I sorta agree with Jim that potential sales information is 
important to capture. Combining what Brian & Jim said,
wouldn't it be nice to capture lead/contact info. for a very 
targeted user like Communications Equipment Managers? 

I think the answer to the above is yes, *if* I want to transact
or even develop a long term 1:1 relationship. I believe it is
important to understand potential customer needs. How will 
they use the information? For branding/banner type ads or 
direct marketing/sales? 

To be sure, there is always value in collecting customer 
demos. But... aren't there a few companies currently offering 
up technology that provides demographic info. by IP?  Does 
anyone know of companies currently doing this? I can provide 
you some names here off-line. 

Mitch Arnowitz
Business Development
Morino Institute
PKW Netpreneur Program 

> -----Original Message-----
> From: Jim Boyd <>
> To: Adv/Mktg <>
> Date: Thursday, January 08, 1998 5:15 PM
> Subject: Re: AM: Value of user demographics?
> >Gentlemen:
> >
> >Just joined the group and was intrigued by this discussion.  In terms of
> >a longer-term marketing strategy, wouldn't it be valuable to know
> >particulars of who came to your site (e.g., name, address, phone, email,
> >age) and target those visitors with a focused sales effort?
> >
> >I understand the need/desire to target specific types (e.g.,
> >Communications Equipment Managers), but it is possible someone visiting
> >a site, who is not in a targeted group, will pass on the information to
> >someone who is.
> >
> >regards,
> >
> >Jim
> >
> >--
> >Jim Boyd, President
> >bocaro group, inc.
> >4008 South 18th Street, Arlington, VA  22204
> >Phone: 703.486.7916  Fax: 703.486.7978

AdMarketing | Funding & Finance | Netpreneur Corner
News Center | Quick Guide | Home

By using this site, you signify your agreement to all terms, conditions, 
and notices contained or referenced in the Netpreneur Access Agreement
If you do not agree to these terms, please do not use this site. Our privacy policy.
Content copyright 1996-2019 Morino Institute. All rights reserved.

Morino Institute