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AM: RE: Internet Advertising
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On Sunday, January 11, 1998 10:40 PM, David Park [SMTP:dpark@law.harvard.edu] wrote:
> Hello,
>
> A group of classmates and I are currently doing a two-week research project
> for our class High Tech Entrepreneurship. The topic of our research project
> is Internet advertising. Does anyone have any suggestions on where we can
> get good resources about both the current advertising models that are used
> and the trends in advertising?
>
> Cheers,
> David
David-
In addition to Mark & Tom's comments, a few additional
sources on Internet advertising and models follow. Each
of these sites has various sub-sections. I am sure that I
missed some solid resources but this should offer up good
info. and... keep you busy for awhile.
Additionally, I have copied our advertising/marketing
discussion group in the hopes that some might have other
resources here-
Good luck!
Mitch Arnowitz
Netpreneur Program
SITES/PUBS.
Internet Advertising Bureau http://www.iab.net/
@NY http://www.news-ny.com/
Advertising Age http://www.adage.com/
Adweek Online http://www.adweek.com/
Internet Advertising Practices http://www.arganet.tenagra.com/Tenagra/net-acceptable.html
DMA -- Direct Marketing Association http://www.the-dma.org/, www.dmnews.com
Newspaper Association of American http://www.naa.org/
CyberAtlas Advertising Page http://www.cyberatlas.com/advertising.html
Internet Advertising Resource Guide- Research Page http://www.admedia.org/internet/research.html
Net Profit Magazine- Online Advertising Studies http://www.netprofit-mag.com/static/is_oa.htm
Channel Seven http://www.channelseven.com/index.html
The Zeff Group's Online Advertising Resources http://www.zeff.com/html/resources.htm
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