AM: Value of user demographics
Regarding all the recent posts in your quest for more information, here is
a list of competitors that was researched and compiled about a year ago for
comparison with another local netpreneur with what sounds like your
concept. Some of these companies may have merged or may no longer exist,
but here is the list in its entirety. These companies could possibly be in
your space. They are not considering tracking or ad management companies,
but are companies that update site information in real time, based on
tracking. The user is never asked for registration or cookies. Management
teams in several companies appear to be strong.
BroadVision does 1:1 marketing. 1:1 marketing gurus are on the board at
Imperative is another large competitor, with a sexier Website. *Manage!IT
is impressive personalization. Broadvision and Imperative target the
Firefly has intelligent agent technology, collects psycographics and offer
specific products or content to users.
Blau/Coyote Technologies has MHTML technology and claims to have a
relationship with IBM.
Dynamo (Art Technology Group
Telescope (Cyber Dialogue)- appears similar, just starting out.
PWS (W3.COM)- Nice product. Can it customize on the fly? Appears to collect
information, analyze all data, & then change or customize.
Others?mostly in tracking field:
Accrue Software, Inc.
Interse Software, Inc.
Site Technologies, Inc.