Re: AM: Should non-profits solicit donations through banner ads?
On Sun, 18 Jan 1998 email@example.com wrote:
> **How do people feel about banner ads being used to solicit donations for
> nonprofits? Do you think the online community will respond favorably to
> this strategy?
I can't see any reason for such advertising to receive less favor than
"buy my soap" commercial advertising. You'd see an unfavorable reaction
the day Goodwill or Whitman-Walker start E-mail spamming; banner ads are
no different than billboards or newspaper ads, and certainly the NPOs have
been in that business for a long, long time.
My wife works at a non-profit which received grant funding for a study
*and* its marketing, and they're looking at every medium, to include Web
banners, to get the word out. One of the most interesting PSAs I've seen
thus far was a Web banner ad for the UN (!) on the landmine issue. (You
can see it at: http://www.embassy.org/mines_01.gif)
Ross Stapleton-Gray TeleDiplomacy, Inc.
firstname.lastname@example.org 2503 Columbia Pike, Suite 118
Director, Electronic Embassy Program Arlington VA 22204
http://www.embassy.org +1 703 685-5197 / 5257 fax