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AM: Re: What could a sponsored channel on FedCast/PointCast go for?
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James Camp asked:
What could a sponsored [PointCast] channel go for...?
James:
Did a little research on this question, and couldn't come up with
much. There's lots of talk about sponsorship models, but few
hard facts that I could find on sponsorship pricing.
At the top end, companies like ivillage are asking for major dollars:
for example, ivillage asks for $100k-$500k for sponsorship across
its Life Soup network. Of course, ivillage runs a consumer-focused
"media brand."
As I sifted through some list archives and other articles, most of
the discussion seemed to focus on a CPM-based model, with a
premium charged above usual ad rates for the extra exposure
gained through a persistent presence. For example, a feature on
Conde Net's Epicurious Travel area that was launched last summer
charged sponsors "premium prices above Conde Net's basic $55
cost per thousand." The CPM approach could probably be justified
more easily than a flat fee pricing structure.
Fleck
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Steve "Fleck" Fleckenstein
Morino Institute/ Netpreneur Program
fleck@morino.org
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