AM: Guerilla Marketing du jour
A wonderful example of carpe diem in the marketing business: I tried a
query of "Monica Lewinsky" on HotBot, and the first hit listed (with 99%
relevance) was to:
Monica Lewinsky, please use CityAuction - Auction Classifieds
CityAuction is the place to buy and sell anywhere
in the world. Products include computers,
collectibles, and furniture. The seller sets the
minimum bid and the length of the auction.
Saves you time by automating the negotiation and
http://www.cityauction.com/lewinsky.asp, 3635 bytes, 23Jan98
The page itself is a rather clever, puckish marketing spiel ("We
understand that life is going to be pretty hectic for you now, so you'll
need to conserve as much time as possible..."). Very cute!
I'll keep my eye out for such things in future... "Mr. Starr, moving that
mountain of subpoenaed evidence could be a chore, but were you aware that
U.S. trucks log more than 30 billion miles empty every year?"
Ross Stapleton-Gray TeleDiplomacy, Inc.
firstname.lastname@example.org 2503 Columbia Pike, Suite 118
Director, Electronic Embassy Program Arlington VA 22204
http://www.embassy.org +1 703 685-5197 / 5257 fax
- AM: Re: TT: Guerilla Marketing du jour, M. Christopher Davies