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AM: What could a sponsored channel on FedCast/PointCast go for?

To:     ad-market
Subject:     AM: What could a sponsored channel on FedCast/PointCast go for?
Date:     Mon, 26 Jan 1998 07:40:39 -0500

I would stick to $25-$40 CPM or $1-$2 per click through.  That seems to
be within the range of most sites from what I've read and from the
people I've talked to.  Or, you can calculate a flat sponsorship rate
based on either of the above to simply things for the client.
Christy Kochan
Interactive Advertising Manager
The Washington Times ONLINE
3600 New York Avenue, NE
Washington, DC 20002
FAX 202-526-9348

James recently wrote:

> We are re-evaluating the positioning of FedCast, the
> federal push version of PointCast developed by
> BTG.  To date, we have eight channels broadcasting
> through the Internet.  The service may be accessed
> by downloading the Government Insider file from
> (the client
> application and news service are free-there are
> no costs whatsoever for users).
> The animated advertising window (appears in the
> upper right corner) is handled by PointCast.  We
> launched within six of our federal channels a
> selection called MarketPlace, which permits html
> informercials, announcements, etc. types of
> advertising and marketing communications.
> Initially, we thought about selling slots within each
> MarketPlace-a slot being one html article-on a
> monthly basis.  But now I am thinking sponsorships
> for each of the channels may be more attractive.
> We could brand each channel (e.g., the Defense
> Channel, sponsored by TRW) and allow the
> sponsors to populate their respective MarketPlace
> with as many articles as desired, refreshed weekly.
> Users would be able to access each sponsor by a
> branded hot-link button (located on the side vertical
> bar) for every selection within their respective channel,
> whether they chose to view MarketPlace or not.  This
> may be hard to visualize without viewing the application,
> because it does not involve your typical banner or
> badge ads.
> We now have about 35,000 registered users; the
> overall viewership should double within a couple of
> months.
> **What could a sponsored channel go for...?
> I'd want at a least six month commitment from
> sponsors because of the time and expense in
> engineering a branded look.
> I can measure the number of times a channel is
> updated monthly by users and, of course, click-
> throughs should be easily captured by the sponsors
> (advertisers).
> Thanks!
> James Scampavia
> FedCast Marketing
> BTG, Inc.
> 3877 Fairfax Ridge Road, 1J
> Fairfax, VA  22030-7448

> (703) 383-8952 voice
> (703) 383-4125 fax
> Download Government Insider from
>, a free federal
> online newscast for your desktop,
> brought to you by BTG on PointCast.
> Ask me about advertising opportunities
> on MarketPlace, available exclusively
> on Government Insider.  You also can
> visit
> for more information.

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