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AM: RE: request for tagline help
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Vernon,
Good idea. Give small guys the same benefits of big guys at even more
convenience.
Terry Steichen
> -----Original Message-----
> From: vguidry@guidryinc.com [SMTP:vguidry@guidryinc.com]
> Sent: Friday, January 30, 1998 8:51 PM
> To: ad-market@netpreneur.org
> Subject: AM: request for tagline help
>
> To: Tom Graham
>
> Re: Tagline
>
> Of the offered taglines, only #s 1, 4, 6 and 11 seem to offer
> something
> to the customer. The others are largely about you.
>
> Based on the material you've offered, your web site has three
> (possibly
> four) potentially differentiating things to talk about:
>
> 1) Selection (24,000 items)
> 2) Convenience (free delivery with a lower than industry-standard
> threshold)
> 3) Price (or perhaps value)
>
> You've chosen to target the SO/HO market (which is not synonymous with
> small business). I can see how you might have some items especially
> suited to this market but how is the whole thing exclusive? A paper
> clip is a paper clip is a paper clip. If there are items especially
> helpful to this market, they should be talked about as a category
> and/or
> item-by-item.
>
> Putting these things together, the tagline could be something like:
>
> "Buy like the big guys: selection, convenience and value for the small
> office/home office."
>
> or
>
> "Delivering big buyer value, convenience and selection to the small
> office/home office."
>
> If there is room for more copy, you might say that your web-based
> efficiency allows you to offer this kind of value to small-order
> customers.
>
>
> Vernon Guidry
> Guidry Associates, Inc.
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