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AM: What could a sponsored channel on FedCast/PointCast go for?

To:     ad-market
Subject:     AM: What could a sponsored channel on FedCast/PointCast go for?
Date:     Sun, 1 Feb 1998 18:36:07 -0500

We have been told by DoubleClick that sponsorship of a topical area
on a highly trafficked site should be able to demand a $250-$500K
annual fee.  We hope they're right!
Gary LaFever, Sr. VP
Women's Connection Online, Inc.

> -----Original Message-----
> From: []
> Sent:   Wednesday, January 21, 1998 10:48 AM
> To:
> Subject:        AM: What could a sponsored channel on FedCast/PointCast go for?
> We are re-evaluating the positioning of FedCast, the
> federal push version of PointCast developed by
> BTG.  To date, we have eight channels broadcasting
> through the Internet.  The service may be accessed
> by downloading the Government Insider file from
> (the client
> application and news service are free-there are
> no costs whatsoever for users).
> The animated advertising window (appears in the
> upper right corner) is handled by PointCast.  We
> launched within six of our federal channels a
> selection called MarketPlace, which permits html
> informercials, announcements, etc. types of
> advertising and marketing communications.
> Initially, we thought about selling slots within each
> MarketPlace-a slot being one html article-on a
> monthly basis.  But now I am thinking sponsorships
> for each of the channels may be more attractive.
> We could brand each channel (e.g., the Defense
> Channel, sponsored by TRW) and allow the
> sponsors to populate their respective MarketPlace
> with as many articles as desired, refreshed weekly.
> Users would be able to access each sponsor by a
> branded hot-link button (located on the side vertical
> bar) for every selection within their respective channel,
> whether they chose to view MarketPlace or not.  This
> may be hard to visualize without viewing the application,
> because it does not involve your typical banner or
> badge ads.
> We now have about 35,000 registered users; the
> overall viewership should double within a couple of
> months.
> **What could a sponsored channel go for...?
> I'd want at a least six month commitment from
> sponsors because of the time and expense in
> engineering a branded look.
> I can measure the number of times a channel is
> updated monthly by users and, of course, click-
> throughs should be easily captured by the sponsors
> (advertisers).
> Thanks!
> James Scampavia
> FedCast Marketing
> BTG, Inc.
> 3877 Fairfax Ridge Road, 1J
> Fairfax, VA  22030-7448
> (703) 383-8952 voice
> (703) 383-4125 fax
> Download Government Insider from
>, a free federal
> online newscast for your desktop,
> brought to you by BTG on PointCast.
> Ask me about advertising opportunities
> on MarketPlace, available exclusively
> on Government Insider.  You also can
> visit
> for more information.

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