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AM: Point -of -purchase marketing

To:     ad-market@netpreneur.org
Subject:     AM: Point -of -purchase marketing
From:     CFolts@aol.com
Date:     Tue, 17 Feb 1998 22:33:37 EST

I am trying to determine the value of One-to-One Marketing at the Point-of-
Purchase.
If such advertising existed, how would it be priced compared to other methods
of advertising. All information is greatly appreciated.

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