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AM: Responses to Marketing Challenge #3

To:     "''" <>
Subject:     AM: Responses to Marketing Challenge #3
From:     John Redmond <>
Date:     Fri, 6 Mar 1998 09:43:41 -0500

Thanks to Mitch and all who responded on this Challenge.  Here is a
summary of the suggestions received:

*	Richard Hayden writes: "A 'white paper' providing free education
on issues and technologies, plus a section with substantive client
quotes and endorsements would help this.  It will help them to develop
their own vision of the value of a solution and perceive your
organization as an educator as well as product vendor."

*	Jacquelyn Lucy writes: "You might also ask [students] after they
have completed the course to tell you if the name on the course
description captured the essence of the course that they have just
completed.  If so, great.  If not, ask if they have a better
name/description of the course."

*	David Simonetti writes: "Word of mouth is one of the best kinds
of marketing, but you have to ensure that those mouths are talking into
the right ears.  In terms of the organizational level, you should first
find out (if you don't already know) who the decision maker for these
types of services is. What do they read, listen to, watch, or visit on a
regular basis?  Find out and develop a presence in those media."

*	Mark Dorf writes: "I have recently launched a major online
classroom for the medical community to take classes and receive FREE
continued medical education (CME) credits online within Digital Cities
on AOL (keyword:  cme).  I would recommend that you contact the various
organizations that develop these classrooms to work with them on some
dual exchange of information where they can promote your services to
their constituents and you can assist them in promoting to their

John A. Redmond
The Informatics Institute
Providing Clinical Information Services . . . 
Education, Consulting, Data Warehousing
8120 Woodmont Ave., Ste. 500
Bethesda, MD 20814

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