Re: AM: Marketing Musings
> Reply-To: email@example.com
> To AMers who are experienced or aspiring worthsmiths--
> The growing critical mass of technology companies throughout the
> greater Washington area deserves a moniker that can help crystallize
> the excitement and give the region it's own cultural identity as a
> hotbed of enterprising innovativness and creativity. Ergo, I'm
> calling on all who are reading this to send your nominations (per
> Mitch's instructions) to me, Jim Pierobon, at firstname.lastname@example.org
> A few observations and some background: 1) Let's try not to use
> anything with "Silicon" in it. That would automatically label us a
> takeoff of the Valley. 2) Be aware that leaders at The Greater
> Washington Board of Trade and the Greater Washington Initiative think
> any such moniker could undermine the variety of technology pursuits
> sprouting throughout the area. At one point, they were considering
> "Net Plex" but abandoned it. 3) FYI, look at how LA is trying
> "Digital Coast" and how SF is expermenting with "Multimedia Gulch."
> 4) Perhaps "Potomac Knowledgeway" could work. But I think we'd all
> rather not use what deserves to stand out on its own. If its presumed
> owners at the Morino Institute would be willing, then perhaps that's
> an option down the road.
> In the mean time, let's draw on our collective cyber instincts and see
> what we can come up with. Onward!
Let's capitolize on the demise of the Cold War:
Technology @ Ground Zero
What's more indicitive of the area than it's geo-political root?
Jim Harmon The Telephone Connection
email@example.com Rockville, Maryland