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AM: RE: Responses to Marketing Challenge #3

To:     "''" <>
Subject:     AM: RE: Responses to Marketing Challenge #3
From:     Mitch Arnowitz <>
Date:     Fri, 6 Mar 1998 12:01:52 -0500
Organization:     Morino Institute
Reply-To:     "" <>


Johns original challenge, on behalf of The Informatics Institute,
can be found at:



On Friday, March 06, 1998 9:44 AM, John Redmond [] wrote:
> Thanks to Mitch and all who responded on this Challenge.  Here is a
> summary of the suggestions received:
> *	Richard Hayden writes: "A 'white paper' providing free education
> on issues and technologies, plus a section with substantive client
> quotes and endorsements would help this.  It will help them to develop
> their own vision of the value of a solution and perceive your
> organization as an educator as well as product vendor."
> *	Jacquelyn Lucy writes: "You might also ask [students] after they
> have completed the course to tell you if the name on the course
> description captured the essence of the course that they have just
> completed.  If so, great.  If not, ask if they have a better
> name/description of the course."
> *	David Simonetti writes: "Word of mouth is one of the best kinds
> of marketing, but you have to ensure that those mouths are talking into
> the right ears.  In terms of the organizational level, you should first
> find out (if you don't already know) who the decision maker for these
> types of services is. What do they read, listen to, watch, or visit on a
> regular basis?  Find out and develop a presence in those media."
> *	Mark Dorf writes: "I have recently launched a major online
> classroom for the medical community to take classes and receive FREE
> continued medical education (CME) credits online within Digital Cities
> on AOL (keyword:  cme).  I would recommend that you contact the various
> organizations that develop these classrooms to work with them on some
> dual exchange of information where they can promote your services to
> their constituents and you can assist them in promoting to their
> businesses."
> John A. Redmond
> The Informatics Institute
> Providing Clinical Information Services . . . 
> Education, Consulting, Data Warehousing
> 8120 Woodmont Ave., Ste. 500
> Bethesda, MD 20814
> 301-986-4690
> 800-844-0922

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