AM: Re: RE: I-Sales weighs in on Telogy 'engineers & managers' list

["Fleck" <fleck@morino.org>]

Let me add that Mitch rocks!  He's really going the extra mile here, beyond
what I normally see from list owners elsewhere on the net.  Thanks!

Fleck



-----Original Message-----
From: David J. Simonetti <djs@projix.com>
To: owner-ad-market@netpreneur.org <owner-ad-market@netpreneur.org>;
ad-market <ad-market@netpreneur.org>
Date: Friday, March 27, 1998 12:22 AM
Subject: AM: RE: I-Sales weighs in on Telogy 'engineers & managers' list


Finally, I think someone has given the right answer to Brian's query.  John
Rodriguez rocks!

David

David J. Simonetti
Projix Corporation

"What the hell's a Marketeer?"
http://www.projix.com


> -----Original Message-----
> From: owner-ad-market@netpreneur.org
> [mailto:owner-ad-market@netpreneur.org]On Behalf Of Mitch Arnowitz
> Sent: Thursday, March 26, 1998 8:05 PM
> To: ad-market
> Subject: AM: I-Sales weighs in on Telogy 'engineers & managers' list
>
>
> Folks-
>
> With Brian's permission, I recently submitted his original
> 'engineers & managers' post to a few key Internet
> discussion groups. I submitted to lists that either specialize
> in or are involved with (email) list marketing.
>
> One list I solicited was The Internet Sales Discussion
> List, I-Sales for short. As you know, John Audette's I-Sales
> list has become an authority and great self help vehicle for
> those currently using the net for business. I-Sales subscribe
> instructions are found at the bottom of this post.
>
> Today's I-Sales digest (I-Sales is an open & moderated list
> distributed in digest format) includes several opinions on
> Brian's original post. As I get permission to re-post (from the
> original authors), I will pass along these opinions. Enclosed
> you will find the 1st opinion.
>
> I imagine Brian's post might wind its way through John's list
> for several days. Global input, while perhaps abit outdated to
> our current conversation, should be a nice addition to this
> discussion. Remember that global input is one way, unless
> of course you post to John's list or individuals on the list.
>
> Brian's original post:
>
> http://netpreneur.org/ad-marketing/oldarchives/msg00302.html
>
>
> ______________________________
> Mitch Arnowitz
> mailto:marnowitz@morino.org
>
>
>
> ........................................................................
>            Internet Sales Discussion List
>
>   I  -  S - A - L - E - S    D - I - G - E - S - T
>
> "Data -> Information -> Knowledge -> Wisdom"
> ........................................................................
> List Moderator:                         Supported by:
> John Audette       Multimedia Marketing Group
> ja@mmgco.com         http://www.mmgco.com
> ........................................................................
> March 25, 1998                          Digest # 638
> ........................................................................
>
>
> "E-Pub Targeting"
> ~ John Rodrigues
>
> ++++ next post - new topic ++++
> From: JohnR999@aol.com
> Subject: E-Pub Targeting
>
> I will finally leave lurkdom with this response, by first noting
> that I spent about fifteen years as a VP of Sales/Marketing selling
> technical software to engineers and their management.  I do not
> believe that two separate lists are necessary, but the sell to both
> groups is entirely different.  Engineers get excited about great
> features/technology and will want to buy based upon them.
>
> However, they generally do not have the ability (or desire, in some
> cases) to extrapolate the business benefits to their superiors, who
> will not necessarily understand the elegance of the features and
> what it can do for their bottomline.  My companies were successful
> when we could get the engineers excited about the technology and
> then walk them through an ROI for their management.  Management
> really wants to hear their own engineers explain the ROI, for
> reasons of credibility and buy-in.  I believe that this approach
> would be better accomplished with a single email list that walks
> both groups through the feature/benefit analysis together.  This
> way, there is less chance of a disconnect between the two groups
> during the sales process.
>
> JR
>
> John Rodrigues
> JohnR999@aol.com
>
> -------------------------------------------------------------------
> The I-Sales Digest is edited by:
> John Audette, Your Striving Moderator.
>
> And published by:
> AudetteMedia
> http://www.audettemedia.com
>
> John also moderates the LinkExchange Digest,
> with over 65,000 subscribers. Info at:
>     http://www.ledigest.com
>
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>     mailto:join-i-sales@gs2.revnet.com
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