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AM: Lets meet! Intelligent Interaction's Yale Brown & team to brief AM 5/14 @ 6:00pm

To:     "'marketing/advertising discussion group'" <>
Subject:     AM: Lets meet! Intelligent Interaction's Yale Brown & team to brief AM 5/14 @ 6:00pm
From:     Mitch Arnowitz <>
Date:     Mon, 4 May 1998 13:52:42 -0400
Organization:     Morino Institute
Reply-To:     "" <>


Do you know Yale Brown? Yale is co-founder and president 
of Alexandria, VA based Intelligent Interactions Corporation Intelligent Interactions is a developer 
of database technology & one of the regions hottest 
marketing netpreneurs. 

Customers and partnerships for it's flagship Adfinity and 
dbCOMMERCE products include Motley Fool,
Mecklermedia, RealNetworks, OMI and IBM. 

Intelligent Interactions has just been acquired, in a stock-for-
stock acquisition, by 24/7 Media, Inc. 24/7 is one of the largest 
advertising networks and is the result of a recent merger 
of Petry Interactive, Katz Millennium Marketing and 
Interactive Imaginations.

Yale and the Intelligent Interactions team will be giving Ad-
Market an update on the acquisition, the II product line and 
answer any questions you might have. 

The details:

Spend a few hours with The Netpreneur Program Ad-Market
group & Intelligent Interactions team. Meet, greet &
mingle with other area AM'ers at Atomic Grounds 
Cyberlounge. Free Internet access (128K) will be provided!

Get the lowdown on the region's latest Net acquisition. Hear 
about the latest marketing technology that powers Motley 
Fool banners and why IBM picked this co.'s e-commerce 
product to partner with

Date:	   Thursday, May 14, 1998
Time:	   6:00 pm
Place:	   Atomic Grounds; Northern Va.'s Coffeehouse &
Address:  1555 Wilson Blvd Arlington, VA 22209 

Cost:	 FREE (cash Coffee Bar) 


To Register:

Please send me an email note if you plan on attending. 
Please do not email the list! Do let me know if you will be 
joining us as there are space limitations. Those attending 
will receive confirmation prior to May 14. 

6:00 pm    Smooze
6:30 pm    Intelligent Interactions briefing, Q & A 
7:00 pm    Open, AM issues
7:30 pm    More Smooze

Late last week, I interrupted Francis Costello's thread
to ask those interested in getting together off-line to send 
me a note. I have had several responses & will add these 
folks to the list for the 5/14 event. 

In light of Francis's recent discussion on generating value 
from pageview innovatory (banner/sales networks, auctions, 
rep firms, etc.) our upcoming get-together with the II team 
should be timely. 

Additionally, I'd like to get your input on a few items 
including the Ad-Market upcoming online panel discussion; 
'How To Build An Affiliate Network.'

Most important, we want to get *your* input on what you
would like to see from our Ad-Market group. This will be
a good opportunity for us to get together, meet and mingle.

See you on the 14th!

Mitch Arnowitz

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