AM: Ad broker partners; geographically local ads, etc.
I'm interested in approaching some of the large advertising networks, re a
new venture; while I've asked elements of my questions in this and other
Netpreneur forums before, it's been at least a Web year since then, and I
know the markets are steadily evolving.
Question #1, have any of the larger ad brokers shown an interest in
start-ups, e.g., in working with services that could demonstrate a credible
volume in time, but which might be sub-threshhold when they launch?
(There's of course a chicken & egg issue rolled in here too... absent a
source for ads, it may be hard to get customers to generate volume to
generate an attractive site for ads...)
Question #2, have any of the brokers shown an interest in *geographically*
targeted ads, e.g., ads that would be seen by Bayonne, NJ eyeballs 90% of
the time, or by consumers in NYC, or Seattle only? I know that gender &
age are primary categories, but what about geography? (I've seen a number
of geocentric sites, e.g., LocalEyes, or Yahoo! DC, that don't seem to have
much in the way of locally-focused ads.)
Question #3, are there any good examples of services which, in part,
aggregate a number of smaller customers into a large enough block to
negotiate with an ad broker, e.g., pooling high school Web sites, and then
contracting with a large broker to get ads for Jostens class rings,
American Express, etc.?
Ross Stapleton-Gray TeleDiplomacy, Inc.
firstname.lastname@example.org 2503 Columbia Pike, Suite 118
Arlington VA 22204
http://www.embassy.org/telediplomacy/ +1 703 685-5197 / 5257 fax