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AM: StoryBoard ? service

To:     "'marketing/advertising discussion group'" <>
Subject:     AM: StoryBoard ? service
From:     Mitch Arnowitz <>
Date:     Tue, 12 May 1998 12:12:49 -0400
Organization:     Morino Institute
Reply-To:     "" <>


The StoryBoard ? service is back and looking for companies. The StoryBoard ? 
service provides a dress rehearsal for entrepreneurs. Entrepreneurs get the chance 
to practice important high level presentations before an independent group of 
knowledgeable executives who have "been there, done that." Entrepreneurs are
given the opportunity to make mistakes (and correct them) in front of friends, instead
of their hottest customer lead.  

Several regional companies have gone through the StoryBoard ? process and quite 
frankly rave about it. Several of these companies were preparing to go in front of 
potential funders, the StoryBoard ? service is also good for practicing sales pitches for 
potential customers.

The StoryBoard ? process takes about 75 minutes.  A team, consisting of 3-4 panelists, 
a coordinator, and presentation coach, listens to a company's story and critiques the 
presentation, direction, and plans. The actual presentation takes 20 minutes; then the
panel asks the presenter specific questions and provides a broader commentary on the
presentation and whether the objectives were met.

Panelists are volunteers providing advice on a pro-bono basis. Each is selected based
on their experience and ability to make a meaningful contribution. Most panelists are 
senior executives from large area companies who are willing to contribute their time
and energies to help entrepreneurial companies succeed. 

The next StoryBoard? is scheduled for Friday, June 19, 1998 at the GMU
Entrepreneurship Center.  Six companies will be selected to present that morning. 
To qualify, a candidate company must have at least 5 full-time employees and a
regular revenue stream. Non-qualifying companies will be considered on a case by
case basis. 

For an application to present to StoryBoard?, contact Jeff Bergman of Interboard 
( or Kyp Sirinakis of the Technology Resource Alliance
( Applications are due June 1. 

StoryBoard?, a creation of Interboard, Inc. and was co-founded with the PKW
Netpreneur Program.  George Mason University's Technology Resource Alliance
and ebiz are also sponsoring the June 19 session. 

Bob Bailey of ebiz is a member of our group and a frequent contributor. If you
sign up & use this service, please come back and tell us how you did.


Mitch Arnowitz
Business Development
Morino Institute
PKW Netpreneur Program

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