To Netpreneur Exchange HomeTo Discuss 
Main Page

AdMarketing | Funding & Finance | Netpreneur Corner | News Center | Quick Guide | Home

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

AM: Customer Acquisition via the Web

To:     ad-market
Subject:     AM: Customer Acquisition via the Web
Date:     Tue, 12 May 1998 21:05:47 -0400


NetResponse is an internet consulting and development agency.  One of
our clients is in the midst of planning an aggressive customer
acquisition campaign.  The client is a web based publication, which
recently migrated to a subscription model.

Thus far, banner ads have not been a cost effective channel.  I was
wondering what experiences, thoughts, or recommendations people had in
regards to alternative customer acquisition vehicles.

We are looking at list rental for direct email, text ads on email lists,
and sponsorships, as well as testing off line advertising mechanisms
(direct mail, print, and local NPR).

Thank you-
Bill Robins

Re: AM: Customer Acquisition via the Web, Linda Kolker

AdMarketing | Funding & Finance | Netpreneur Corner
News Center | Quick Guide | Home

By using this site, you signify your agreement to all terms, conditions, 
and notices contained or referenced in the Netpreneur Access Agreement
If you do not agree to these terms, please do not use this site. Our privacy policy.
Content copyright 1996-2016 Morino Institute. All rights reserved.

Morino Institute