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RE: AM: Customer Acquisition via the Web

To:     ad-marketing@netpreneur.org
Subject:     RE: AM: Customer Acquisition via the Web
From:     Linda Kolker <lkolker@erols.com>
Date:     Wed, 13 May 1998 19:31:32 -0400


I think Terry's notion of using the unique properties of the Web as a
medium, namely interactivity, is right on target. There is, of course, the
issue of how quickly the community can be expanded in order to generate ad
revenues. And the issue of getting end-users to pay for Web content is
still a big unknown. But certainly Womens Connect Online serves as one
model of a revenue-generating online community. 

Linda 
____________
LeapFrog Solutions
Board of Directors, New Media Society of Washington     
v. 301-593-8545  f.301-593-8058


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