Re: FW: AM: Customer Acquisition via the Web
Thanks for the lead. I will be certain to contact her. I appreciate
Look forward to your additional thoughts on radio.
Melissa MacKinnon @ superSonic BOOM wrote:
> I strongly suggest radio. NPR is a great audience; however, it's difficult to
> get your message across with "sponsorship" ads on public radio. There is not
> enough time - especially with something new. I advise WTOP NewsRadio 1500 AM. I
> used to sell advertsing there, and our advertisers found it extremely
> successful. WTOP and NPR share the same audience. However, WTOP allows you to
> air 60 second "spots" (advcertisements). I would sponsor Dave McConnell, as he
> is an anchor in Washington, as the capitol Hill correspondent - not only for WTOP
> for for Channel 4 News. He has a huge and loyal following. I can put you in
> touch with someone who can really help you there. Her name is Jean Fowler. She
> is a WTOP veteran and works very closely with politically focused advertisers.
> Her number is 202-895-5000. Please tell her that Melissa MacKinnon referred you.
> I have alot of reasons why I think rado is the best off-line medium for Internet
> companies. I have to run to a meeting now, but will write back with my reasons.
> Good luck,
- Re: FW: AM: Customer Acquisition via the Web, Melissa MacKinnon @ superSonic BOOM