AM: The Marketing Challenge "The Training Place"
Greetings, Russ! The company and its product, Web-based training for
technical services marketing professional, sound most appealing. Here are
a few of my thoughts:
1. The publication, Marketing Computers, (telephone 212-536-6605) and its
Web site, www.marketingcomputers.com, sounds like a good place to start. In
fact, overall, trading access to your training courses for a link on a Web
site of a trade publication is probably one good strategy to employ,
provided the publication reaches the audiences you're seeking.
2. Locally, Washington Technology, 703-848-2800, www.wtonline.com, is read
by systems integrators, many of whom provide technical services to the
government. Based in Vienna, VA and owned by a Washington Post subsidiary,
this publication is read by the executives and business development
managers within your target. A link from their site might be quite
beneficial. They also publish a newspaper called Systems Integration that
speaks to the commercial (non-government market focused)
integrator/technical services provider.
3. Small firms who focus on the government market (8a firms, designated by
the Small Business Administration as disadvantaged or minority-owned firms,
for example) are probably a good target, too, and I'd considered tying into
them through the Small Business Administration Office of Business
Development or through one of the universities like George Mason which is a
focal point for training to small businesses. No doubt George Mason has a
Best of luck!